How to profitably run gambling traffic in Canada: BigDeal experience
Tier-1 geos like Germany, Poland, or Canada are unattainable for some webmasters. This is explained by high costs and fierce competition: top advertisers spend hundreds of thousands of dollars on ad network auctions.
Today we are talking with Olena, Brand Manager of BigDeal Partners, about the entry threshold in Canada, audience features, and experience in monetizing traffic for $15–20,000 per month.
Features of running traffic to iGaming in tier-1
Hello! Can you briefly tell us about BigDeal Partners? How many years have you been on the market, how many offers do you have, and in which geos?
BigDeal Partners is an international affiliate program focused on working with tier-1 markets. The project was launched in December 2023 together with its in-house online casino brand OnlyWin. It is a licensed product with high conversion in the Canadian, German and Australian markets.
You specialize in tier-1 countries. What are their characteristics besides expensive traffic and high rates?
It is no secret that tier-1 countries are the most difficult to operate in due to the high entry threshold for any traffic source. However, at the same time, these are the most promising locations, as the audience is driven by excitement, high income levels, and increased trust in gambling platforms.
We heard about your product OnlyWin for Canada. What are its advantages? What are the current retention and profit figures for webmasters?
OnlyWin is a modern playground for connoisseurs of premium gambling products. We have combined technology, exciting gameplay and cutting-edge design to create a unique user experience.
The brand is focused on VIP players and high rollers. In addition, OnlyWin is the BigDeal brand’s own platform, which the team is constantly improving. Thus, we have a high product conversion and an advantage in the market among clichéd technical solutions.
RTP is currently 96.1%. As for conversion rates, they depend on the source. For example, Click2Dep for SEO is currently 15%, and ASO is 17%.
What conditions do you offer for driving traffic? What cap do you give at the beginning of work?
As a rule, at the start we give a cap of 25–30 FTD. It can increase significantly with the appropriate quality and payback of traffic. We provide conditions for running traffic at the start according to the background of the team. At BigDeal we work with top market players in large volumes.
How is the audience in Canada different? Who plays in the casino, what are the average deposit and payment methods?
OnlyWin’s main audience is players aged 25–45. In Canada, both men and women actively play (taking into account the percentages among users who indicated their gender). The average deposit on the product is $100. A significant part of the users are high rollers, who deposit an average of $500.
What promo materials work best in this GEO?
Canadians love national symbols, and themed slots work well. We are conducting a split test on the product and can say that visualizing bonuses with specific numbers, gifts, and promotions converts great.
How do approaches to traffic running differ in various provinces of Canada? For example, in French-speaking Quebec and English-speaking Ontario?
An important step in generating working approaches for this country is using the right visuals and messages in creative materials. For instance, for a French-speaking audience, webmasters mostly use thematic slots and an entertainment component (winter landscapes, hockey, French-speaking slots). An English-speaking audience prefers trigger calls-to-action or high-roller promos.
How high is the threshold for entry into CA for solo webmasters?
The indicator will differ for each webmaster and depends on experience and expected volume.
Which sources are your priorities? Is conversion better on Android or iOS?
We are always looking for quality SEO, PPC and ASO. Also, cooperation with streamers is currently a priority for us. Most of the OnlyWin audience is iOS users.
Can you share your experience working with teams that drive traffic to Canada? What are the cases in terms of volume and scaling?
We have case studies of working with teams on volume and scaling. Since the Canadian market is extremely complex not only to operate, but also to find a high-quality and accurate approach to each user, the three important components of scaling are good test results, a reliable partner team, and a strong product.
How to get higher rates and a bigger cap in BigDeal?
Typically, we work with teams that have extensive experience in tier-1 markets. This is actually the first indicator for getting a cap and a competitive rate for Canada or Germany at the beginning of a partnership with BigDeal.
We saw on your website that you paid out $532 million to webmasters in 2 years. How much did the numbers increase in 2024 compared to the previous period?
Currently, I can say that the average monthly profit of a BigDeal partner is $15–20,000. However, the dynamics of partners’ income is constantly changing. For example, in November we paid a top webmaster $600,000 for their volumes.
What are your predictions for 2025? How will the markets in tier-1 countries transform? Are any large-scale changes expected in Canada?
Team strategies will transform towards delimiting traffic channels without being tied to any specific source. This will especially apply to large market players. It is also worth emphasizing the expected popularization of SEO, and with it the growth of competition and dominance in search results of large brands, plus the rapid increase in the share of crypto casinos.
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