Keyword Insights: a TikTok keyword research tool 

TikTok Creative Centre has a new feature called Keyword Insights. It allows you to get detailed statistics on desired keywords for TikTok, see viral keywords, compare various data, and view ads that mention the keyword in the description text, video, or voiceover. Here are the main features and capabilities of the tool.

The list of Keyword Insights countries is extensive: Argentina, Australia, Austria, Bahrain, Bangladesh, Belarus, Belgium, Brazil, Cambodia, Canada, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland , France, Germany, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Kazakhstan, Kuwait, Lebanon, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, UK, USA, Uruguay, Vietnam.

However, if you work with traffic from other countries, you can consider this SEO tool to analyse competitors, find ideas and trending keywords on TikTok.

Insights: what filters are there for TikTok keywords?

The TikTok keyword research tool has both a search for specific keywords and filters for breaking them down into categories, which allows you to conveniently search for groups of keywords. You can filter by the following parameters:

• Region (country).
• Industry (vertical or niche): Apps, Pets, Health, Home Improvement, etc.
• Objective: traffic, video views, conversions, purchases, lead generation, search, and mobile app downloads.
• Keyword type: audience’s pain points, benefits of a product or a service, product type, target audience, call to action (CTA), or others.
• Time period: 7 days, 30 days, 120 days.

When working with the Industry filter, you can select more precise queries for each category by clicking on each section in the keywords list.

Insights statistics for TikTok keywords

The TikTok keywords tool displays the search query and other queries with its exact occurrence.

In terms of statistics, Keyword Insights provides us with the following SEO information:

• Ranking — a place in the ranking.
• Keyword — a keyword or phrase.
• Popularity — the number of advertisements that mention the keyword.
• Popularity change — the percentage of popularity of the keyword outside the period of time you have chosen.
• CTR — the number of clicks on an advert with this keyword.
• CVR — the ratio of orders to the target action you have chosen: views, purchases, instals, etc.
• CPA — the average cost of the target action by keyword.
• Cost — the amount of money spent on advertising for this keyword for the selected period of time.
• Impressions — the number of impressions.
• 6s View Rate — the percentage of people who viewed the ad for more than 6 seconds out of the total number of impressions.
• Likes — the number of likes.
• Shares — the number of shares.
• Comments — the number of comments.
• Actions — an active button that takes us to the section with ads containing a keyword.

TikTok notes that all the data you see is approximate and should not be taken as an exact instruction for action or taken into account when calculating any of its indicators.

What is in the Actions section?

When you go to this section, you will see a list of ads for the keyword you have chosen, where the keyword is contained in the text format in the ad, in the video caption, or in the voice.

For each ad, we can see:

• keyword, phrase or sentence.
• keyword mention format (Ad text, Text overlay or Voice-over).
• CTR data.
• promo in which the TikTok keywords are mentioned.

Insights is a TikTok keyword research tool that allows you to analyse competitors and create a more effective advertising strategy. In TikTok, trending keywords give you the ability to see the statistics of different competitors and create a more effective advertising strategy by knowing the best keywords for TikTok. Use and improve ROAS on your advertising campaigns wisely.