500+ Approvals Daily: An Interview About the Realities of Physical Goods Affiliate Marketing in Ukraine

Mykola, 24 years old, Ternopil, Co-owner of JS Team! I studied Computer Engineering at Khmelnytskyi National University. I got expelled, but eventually got reinstated and picked up that diploma. 

The niche had been on my radar for a while. But there wasn't much useful info out there… This was around 2018–2019, when I was living in a student dorm and met some guys who were already running traffic, had iPhones, MacBooks. 

Then COVID hit, everyone got kicked out of the dorms and I went back to my village. There was literally zero money, but I had the drive to do something on a laptop. Strange as it sounds, the work found me — a colleague of my mom's mentioned that her son (the owner of our team) was looking for someone to create accounts. And that's how I became the first farmer.

In 2021 I moved to Ternopil, where I was already working as a farm team lead — at peak, the team was producing around 2,000 accounts per month. 

At first, traffic was launched purely to test our farms, and there was no real goal to run e-commerce. Back then, Facebook first-bill at $25–30 worked great, there were no holds. We had 1–2 offers in rotation and that was it. Our main focus was on Shop.

Then 2022 came — the start of the war. Everything stopped and no one knew what to do. During that period we did what we could, and that's also when we found and started running the SU project (those who know, know)…

After that came a lot of attempts across different niches as we tried to find our footing. I was still in my fourth year at university, and during that time we started testing e-commerce on Facebook first-bill. 

That was a real banning nightmare — anyone who's worked with first-bill knows how much of a headache the launch process is. Instead of launching 1–2 campaigns, you're launching 30–40–100, and the results are hit or miss. Once we learned how to generate a certain volume, the goal immediately became to build a team.

I was getting kicked out of university for failing to defend my thesis, standing at a bus stop on the route from Khmelnytskyi to Ternopil, calling my buddy (he's now a traffic team lead) — back then he was working at a water delivery company. I told him there's this job opportunity, come on over — he became my first media buyer.

After that, people came and went, only the strong ones stayed, as they say. The next turning point came when PB died for good — that was the end of spring 2023. That period was really tough for us, and we had absolutely no understanding of how to run traffic properly, how to track everything, what metrics we should be hitting, and so on. 

We managed to grab a couple of offers and things started flowing a bit, but we still had no overall understanding of how to do it right. We brought in a consult through our own channels from some guys (they're not public figures) who were pushing 1,000 leads daily — we were barely hitting 100–200 at the time. They walked us through their traffic logic and the trick of pulling winners out of the junk (for us that was just mind-blowing).

After getting that intel, we were fired up and started grinding practically non-stop, 24/7. We ran traffic, tested, worked — and six months later, in November 2023, we had a stable 250–400 daily. Now we're at a consistent 600+ approvals per day!

Yes, we never tested other verticals.

We started earning consistently closer to winter 2023.

I haven't really worked with those verticals, but they're worth trying.

Mainly Facebook.

You can run FB consistently, but you need to work 24/7 and build up a large pack of offers to maintain volume. There are always issues — it's Facebook, after all.

It all depends on the buyer, the offer, and FB's conversion rate. Some do $200, some $400. If the product is there and the conversion rate allows it, you can hit $500–$700 daily! And that's not the ceiling. We don't use Primebill — it's budget only right now!

We only work in UA — there's still plenty of room to operate here, so we're not expanding further (for now).

We find it, run a test, and if the test works out, we buy up everything available in Ukraine and scale to the max. We work with a large number of offers.

On average, 500+ approvals daily.

We track everything via FB ADS and LP CRM. We also have a TG bot and use UTM tags.

Nova Poshta is the clear leader. We work with Ukrposhta as well.

It varies from buyer to buyer — it all depends on FB, the offers, and so on. On average, buyers are hitting 60–100% ROI, but it can go as low as 35–40% or as high as 150–300%.

The cost per lead depends on many factors and the overall situation on FB. As for the confirm rate — taking March as an example with 17k leads — it was 80%+.

Our best month by approvals was March — 17,000. The worst was January — 4,000+. The daily maximum was 763 approved leads (and this month we're already past 850+). Without a solid call center, there's no point playing in the COD space.

TikTok ran for us for 2 months — September and October 2023. I covered it in more detail on my channel. Over those 2 months we generated 228,000 UAH in revenue. The number is insane, because the only cost was time.

Let me be straight — e-commerce is not a 2–3 hours a day kind of thing. E-commerce means your hand is on the pulse 24/7 and you're in grind mode 365 days a year.

The best way to get into e-commerce and arbitrage is to start from the very bottom in a team as a farmer and grow from there. That way you gain real hands-on experience without burning through a ton of money on pointless courses.

Price dumping, unclaimed deliveries, offers burning out early, Nova Poshta tightening the screws, constantly shifting limits. Bottom line — there are problems every single day, the key is to fix them fast!

Just to have a place to talk traffic 

No ads!

I don't make anything from the channel.

It's not a mass-market product — just individual cases)

I've only been to a product affiliate forum once. 

Skoda Octavia а5, 2.0 TDI.

We were selling flashlights that had 7 or 8 lighting modes. A woman refused to take it because that was too many for her — she just needed on/off. 

Trusting guys who want to tell you how to make a lot of money working 2–3 hours a day — that's a pretty questionable idea… 

I know quite a few, but they keep a low profile 😉

If you build the right team, there's virtually no ceiling.

Everything changes: Facebook keeps tightening the screws, more people are entering the niche, and what used to work great just doesn't anymore. The physical products vertical will survive as long as people keep buying things.

No. 

I dumped almost all my crypto. Way too volatile — for now I'm investing in myself) 

Maybe not the nearest-term goal, but I want my own house with a terrace and a sauna.

I have plenty of plans, but I'm not ready to share them just yet.