$605 Profit on Dating and Email Traffic in Switzerland

AdsEmpire in collaboration with the media buying team Vrume have shared a case study on a test dating campaign run for Switzerland. Yes, the profit is modest, but given the non-standard traffic source (email) and the expensive GEO, the information may be valuable for media buyers.

Vertical: Dating
Affiliate Network: AdsEmpire
Media Buying: Vrume
Ad Format: Email
Operating System: Android & iOS
GEO: CH
Offer: Flirtyon
Payout Model: CPL SOI
Rate: $8
Period: 05.10.23 - 29.11.23
Spent: $1,290.80
Revenue: $1,896.00
Profit: $605.20
ROI: 46.89% 

Offer Selection

AdsEmpire offers a wide selection of GEOs — over 50. Vrume typically works with the NORDIC and DACH regions. After discussing all the launch details with the manager, we were offered the Flirtyon offer at a MOB rate of $8 for GEO CH (Switzerland).

As for Switzerland, it's worth noting that traffic in this region can be quite expensive — however, that doesn't prevent you from generating profit on smaller budgets. This GEO opens up significant opportunities for running successful ad campaigns with high conversion rates and profitability.

Pros and Cons of Working with Email Traffic

Let's start with the advantages: 

1. The user base can be used over an extended period, allowing you to promote new offers to the same audience.
2. The process of launching ad campaigns is easy to optimize.
3. Email design automatically adapts to different devices.
4. A single email can contain multiple links to different offers, increasing the chances that a user will be interested in at least one of the products.

As for the drawbacks — there aren't many, but they do exist. Here are the three main ones:

1. The key factor is the quality of the email database, as invalid emails can negatively impact conversion rate.
2. The risk of getting banned for spam, especially if the sending domain is new and hasn't been warmed up.
3. Emails being ignored or marked as spam. If a user isn't interested, they won't just skip the offer — they'll delete the email entirely or flag it as spam.

Launching an Email Traffic Campaign for Dating

During the testing phase, pre-landers were not used. Traffic was sent directly to the link provided by the manager.

The Vrume team primarily works with mobile devices, as they typically convert better than desktop.

Two separate campaigns were launched — one for Android and one for iOS — to evaluate the cost per lead for each operating system. Once the first leads came in, optimization began using whitelists, with non-converting sources being switched off. This allowed the media buying team to scale up volumes.

Email Copy Examples for Dating Campaigns

Keep in mind that Switzerland is a true mosaic of cultures and languages, made up of four main cantons (Bern, Fribourg, Valais, and Graubünden), each with its own linguistic identity.

• German is the primary language for more than 60% of Switzerland's population.
• French is the main language in the French-speaking part of the country, known as Romandy, spoken by 23% of the population.
• Italian is the primary language in Ticino and parts of the canton of Graubünden, accounting for approximately 8% of the country's residents.

Understanding the GEO will help you target more precisely and increase the conversion rate of your ad campaigns.
A few examples of the email copy used in the campaign:                            

*English was not used in this case study. The examples are provided for comprehension purposes only and served as a reference.* 

Results of the Dating Email Traffic Campaign

Over 2 months of running the Flirtyon offer, the campaign generated 237 conversions with an ROI of 46.89%, resulting in a profit of $605.20.

Conversions: 237
Spend: $1,290.80
Revenue: $1,896
Profit: $605.20
ROI: 46.89%

Android performed slightly worse, with an EPC of $1.52 and a CVR of 19.10%, compared to iOS — EPC $2.11; CVR 26.49%. Nevertheless, both operating systems delivered positive results.

Traffic was driven to a Tier 1 GEO — Switzerland, where iOS devices are more prevalent among users, which is why iOS delivered the best results.