7 AEO Tools for AI Visibility Analysis in 2026

In 2026, search is being transformed by AI assistants, making it critical for brands to understand how they are represented in AI responses and which tools can help monitor and manage that visibility.

In this article, we cover AEO tools, their main types, and how they work in the context of AI search.

What are AEO tools

AEO tools are services that help you understand how a brand or content appears in AI search and generative responses. They show whether and how a site is mentioned and cited by ChatGPT, Perplexity, Google AI Overviews, etc., and help analyze the competitive landscape within those responses.

Unlike traditional SEO tools, which focus on search rankings and keywords, AEO services concentrate on how information is interpreted and used by artificial intelligence when generating responses.

Simply put, these are technologies that show whether AI "sees" your brand — and in what context it presents it.

AEO tools for tracking AI visibility 

We've compiled a list of tools for tracking how a brand appears in AI assistant responses. 

Profound

A platform for monitoring and optimizing brand presence across various LLM responses. It measures the percentage of AI responses that mention a product and automatically benchmarks that figure against competitors. The tool provides real-time visibility dynamics.

Pricing:

• Starter — $99/mo, for small businesses. Includes tracking in ChatGPT only, monitoring of 50 prompts, and email support;
• Growth — $399/mo, for mid-sized businesses. Includes monitoring across 3 AI systems, 100 prompts, and creation of 6 optimized articles;
• Enterprise — custom pricing, for large companies and agencies. Includes up to 10 AI systems, multi-company tracking, a personalized prompt monitoring plan, dedicated Slack support, and compliance with security standards (SSO/SOC2).

Conductor

An enterprise platform for AI visibility management and SEO. Enables tracking of brand mentions and citations in AI search. The platform identifies content gaps, automates content creation with AI, and analyzes market share within AI responses. Integration with business metrics simplifies real ROI assessment.

Pricing:

• Essentials — for small businesses and startups. Includes 60 AI-generated content drafts per year, analysis of 1,000 pages, tracking of 500 keywords and 3 websites. A trial version is available;
• Growth — for active scaling and automation. Includes 180 AI drafts per year, 2,500 AI search credits, analysis of 25,000 pages, and 24/7 monitoring of 5 websites. Pricing available on request;
• Enterprise — for global corporations with large data volumes. Includes 600+ AI drafts per year, analysis of 125,000+ pages, tracking of 60,000+ keywords, and support for 10+ websites. Pricing is calculated individually.

Otterly AI

A service for automated monitoring of brand mentions and visibility in ChatGPT, Perplexity, and Google AI Overviews. The platform tracks content citations, analyzes mentions, and allows you to benchmark positions against competitors on weekly charts. It helps you understand how AI formulates responses to your prompts and which specific URLs are being used as sources. 

Pricing:

• Lite – $29/mo, for solo marketers and small teams. Includes tracking of 15 prompts across ChatGPT, Copilot, and Perplexity, daily monitoring, citation analysis, and 1,000 GEO URL audits;
• Standard – $189/mo, for small and mid-sized businesses. Includes 100 prompts, unlimited workspaces and recommendations, 5,000 GEO audits, and a Google Looker Studio connector;
• Premium – $489/mo, for mid-sized companies and agencies. Offers 400 tracked prompts, 10,000 GEO URL audits, and full platform functionality for large-scale analytics.

Peec AI

A platform that combines AI visibility tracking with content quality improvement recommendations. It doesn't just log brand mentions — it also provides actionable optimization tips for pages, helping you adapt your site to AI algorithm requirements faster. 

Pricing for brands:

• Starter – $95/mo, for small businesses. Includes 50 prompts, a choice of 3 AI models, daily tracking, and one project;
• Pro – $245/mo, for SEO teams that need in-depth analytics. Includes 150 prompts, 2 projects, and unlimited users;
• Advanced – $495/mo, for marketing departments. Offers 350 prompts, support for 5 projects, multi-market monitoring, and Looker Studio integration;
• Enterprise – custom pricing, for global brands. Includes access to all AI models, API, SSO, and unlimited projects.

Pricing for agencies:

• Essential – $245/mo, 10,000 credits. Supports approximately 111 prompts; suited for agencies just launching AEO services;
• Growth – $495/mo, 25,000 credits. Supports approximately 277 prompts; designed for agencies managing 2–5 clients;
• Scale – $795/mo, 65,000 credits. Supports approximately 722 prompts; for agencies managing 5 to 15+ clients;
• Comprehensive – custom pricing. Offers unlimited credits for large agencies serving global brands.

Athena

A tool for analyzing why content gets included in AI responses. Beyond auditing, the service offers content generation features: drafts, briefs, and full articles optimized for LLMs. It allows you to track Share of Voice by individual topics and view a list of the most frequently cited sources. 

Pricing:

• Self-Serve — $295/mo (first month — $95), for small teams. Includes flexible monitoring across 8 major LLMs (ChatGPT, Perplexity, Gemini, and others), On&Off-Page factor analysis, competitor monitoring, and basic AI content optimization. The plan includes $300/mo in credits and unlimited seats;
• Enterprise — custom pricing, for large teams. Adds AI traffic analytics, self-learning content creation workflows, a specialized AI agent for optimization with Deep Research functionality, and access to the Athena Citation Engine (ACE). The plan includes API access, a dedicated GEO specialist, and SSO support (SAML/OIDC).

Scrunch

An enterprise platform for comprehensive monitoring and optimization of brand visibility across all major LLMs. The service is focused on the needs of large brands and agencies, offering tools for page audits, site mapping, and controlled data delivery to AI systems via the Agent Experience Platform (AXP). 

Pricing for brands:

• Core — $250/mo, for small businesses and local teams. Includes 125 unique prompts, 5 site audits, support for 4 major LLMs (ChatGPT, Perplexity, Google AIO, Copilot), and 5 user licenses;
• Enterprise — custom pricing, for large organizations. Offers support for 9 AI models including Claude, Gemini, and Grok, unlimited audits, API access, integrations, and SSO support.

Pricing for agencies:

• Agency Core — $500/mo, for agencies managing multiple clients. Includes 250 prompts, 5 audits per brand, 3 client workspaces and 3 pitching workspaces, and unlimited users;
• Agency Enterprise — custom pricing, for large-scale agencies. Features a custom number of prompts and workspaces, full site audits, support for 9 LLM models, and a dedicated support team.

Goodie AI

An AEO platform for baseline monitoring, focused on the financial performance of brand presence in AI search. It automatically compares traffic, conversions, and revenue from AI against organic and direct search. 

Pricing:

• Explorer — pricing on request, for small teams. Includes monitoring across 3 core AI systems (ChatGPT, Gemini, Perplexity), 3 seats, 100 prompts, and 10 optimization actions;
• Pro — pricing on request, for scaling teams. Expands coverage to 6 AI models (including Claude and Copilot), provides 5 seats, 250 prompts, 30 optimization actions, and prompt research tools;
• Enterprise — custom pricing, for large companies. Offers 11+ AI systems including Grok, Meta AI, and Apple Intelligence, multi-brand support, 500+ prompts, and 60+ optimization actions.

SEO tools for AI visibility analysis

In addition to dedicated AEO platforms, traditional SEO tools are also used to analyze AI visibility. They don't directly show how a brand appears in LLM responses, but they help assess demand, user behavior, and the potential impact of AI search on traffic.

Tools like Semrush and Ahrefs help analyze the authority of sources most likely to be cited by AI. Google Search Console helps identify high-impression pages and evaluate how AI Overviews affect CTR and organic traffic, while Google Analytics 4 enables tracking of referrals from AI platforms and analysis of user engagement with content. 

Using Google Trends or Keyword Planner helps identify trending queries and seasonal patterns before they become part of large-scale LLM searches. In this way, traditional analytics provides the necessary context and data foundation on which a successful AI optimization strategy is built.

Conclusion

AEO tools help track how a brand is represented in AI system responses and complement traditional SEO analytics. The market is still taking shape, so there is no one-size-fits-all solution — the key is to combine services based on your specific objectives.