$8,000 for Streams: How Monetization Works on LoyalFans

OnlyFans continues to hold a leading position in the subscription content distribution niche, but models are increasingly looking for alternatives. One of the most notable is LoyalFans.

In this article, we break down the platform's features, competition level, and share a few recent case studies from models. 

What You Need to Know About LoyalFans

The LoyalFans platform was announced on April 2, 2020, as a "premium social media fan club." It is owned by the American company Endsun Services LLC, headquartered in Tampa, Florida. 

The service was previously known as NexoCams, where the only monetization option was live streaming. It was later redesigned with an updated look and expanded features for both creators and users.

LoyalFans positions itself as a platform that enables creators to monetize their fanbase through video and photo sales, live streams, and private messaging. The service charges the industry-standard commission of 20% per transaction.  

According to SimilarWeb, LoyalFans attracts over 10 million visits per month and shows steady growth. For comparison, OF receives 350–450 million monthly visitors. 

The gap between these numbers is enormous, and LoyalFans is nowhere near competing with the giant in terms of traffic volume. That said, the platform is more creator-friendly, less saturated, and easier to launch on with a minimal budget. 

Registration and Verification

Setting up a basic creator account takes just a few seconds via Google account sign-in. After that, you'll need to complete a document form: a passport photo, a signed contract, and acceptance of the terms. 

Once your application is approved, you can add social media links, a profile photo, a username, and contact information. If you prepare your documents in advance, the registration process won't take long. 

As for competition on the platform, it's definitely lower than on OnlyFans. The creator page lists a figure of 25,000 creators, though that seems understated — the real numbers are likely much higher. 

The service offers a variety of tools to drive traffic to creator pages: from SEO to a Tube Marketing Tool with promotional traffic. From external sources, Reddit and Twitter continue to perform well, as always. 

3 Earnings Case Studies on LoyalFans

LoyalFans is frequently recommended as a platform for a successful start in the 18+ content niche, since competition on more established platforms is fierce — and new creators often need to invest at least six months before earning anything meaningful.

There are quite a few comments on Reddit from girls who earn consistently on the platform. However, the income range varies widely: from a few hundred to tens of thousands per month.

The creator in the comment below notes that over 3 years she reached a stable monthly income of $8–10K and speaks positively about the live streaming feature. She also finds the mobile app — which OnlyFans still doesn't have — very convenient to use. 

Another creator shared that she ranks in the top 2% of the platform's most successful creators. She has 900 fans, and her streams frequently make it into the top 3 rankings. As her stats show, she earns an average of $200–300 per day.

Her biggest revenue driver has been so-called "vibe donations" — where a viewer sends a payment during a live stream and a connected device responds to that transaction by vibrating or sending impulses.

The third model earned $3,100 in her first month on the platform and nearly $5,000 in her second. Her best single live streaming session brought in $750. She noted that she hasn't tested other sites, as she's fully satisfied with her results. 

At the same time, many creators in Reddit comment threads point out that LoyalFans can be inconsistent. Algorithm updates have significantly reduced organic traffic volumes, causing a noticeable dip in creator earnings. 

Overall, LoyalFans is a promising platform for 18+ content distribution — with relatively low competition, broad content promotion capabilities, and a loyal audience. It's definitely worth testing alongside other projects, or going all-in on it as a standalone focus.