Why You Should Run Sweepstakes Right Now | iMonetizeIt Experience
In the Ukrainian affiliate media space, there are almost no case studies on running sweepstakes traffic. We constantly read about test campaigns in gambling, nutra, or e-commerce, while sweeps somehow get pushed to the back burner undeservedly.
Today we're going to partially fix that — bust some common myths about the vertical and look at the advantages of sweepstakes compared to other segments of the affiliate market.
Busting Vertical Myths
Sweepstakes is a giveaway vertical that includes more than 5 distinct segments. Affiliates often associate it only with surveys, but in reality the market runs much deeper and has its own unique characteristics.
Myths in affiliate marketing are a standard occurrence, but it's important to clearly understand where stereotypes end and reality begins. It's precisely these misconceptions that lead some affiliates to pass on testing new funnels.
| Myth | Reality |
| Sweepstakes are "scam surveys" | Fake surveys have nothing to do with sweepstakes. There are grey products in CPA networks, but we recommend focusing on white-hat ones. These are products from various advertisers with a licensed right to run giveaways. White sweeps pass moderation on TikTok and Facebook. |
| The vertical has a limited number of products | Reputable CPA networks offer a wide variety of products: surveys, lotteries, freebies, promo codes. |
| Payment is only for card binding | The sweepstakes niche has more than 5 different payment models: SOI: filling out a form on the advertiser's landing page; DOI: filling out a form + confirmation via email or phone; CC-Submit: binding a bank card; Pin-Submit: confirming a subscription via SMS code |
| Complex funnel | The niche has a simple user flow — generating leads is much easier than in gambling, for example. If you analyze creatives from SPY tools, users are separated from the form by just one landing page. |
The Case for Switching to Sweeps
One of the key advantages of sweepstakes is stability, thanks to fewer market storms. Right now, the gambling market is being hit hard by a wave of crackdowns on mobile apps that Google is systematically removing from its catalog — while sweeps keep running smoothly.
You can drive sweepstakes traffic from Facebook, TikTok, Bigo, email, and push networks. The vertical can realistically be adapted to almost any traffic source. The key is not to skimp on the time it takes to build a funnel around one or several offers.
Traffic recommendations for affiliates:
- When running sweeps on social networks, you'll need to use cloaking, learn how to bypass bans, and deal with micro-spends on FB. If you manage to beat the algorithms, you can reach stable profit.
- For email campaigns, you'll need a well-developed database with a targeted audience. It will help improve deliverability rates, Open Rate, and other key metrics.
- Popunders and native ads convert well and can be used as a universal tool for promoting products on both desktop and mobile.
- Push notifications perform strongly. They capture user attention and are adapted for various devices.
- Using a smartlink allows you to monetize traffic to the fullest and boost ROI. It has many high-quality offers with strong CR built in.
Giveaways, surveys, and lotteries are in demand in tier-1 countries with high-purchasing-power audiences. This automatically kills yet another myth — that sweepstakes payouts are only a few dollars.
The iMonetizeIt affiliate network has a selection of offers with payouts of $19–22 for Italy, France, Belgium, Canada, and other top GEOs with a CC-Submit flow, while for SOI offers we recommend testing Germany, the US, the UK, and Canada with payouts of 1.5–3.36€.
- 18167 WEB WAP Win 1K Walmart Black Friday Gift Card SOI / US [Yoursweeps] ! - 2.64$
- 18166 WEB WAP Win 1K CashApp Black Friday SOI / US [Yoursweeps] ! - 2.64$
- 16578 WEB WAP Blank Page Prefill available/FB pixel CC submit/ FR [GoldenHour] - 25.6 euro
- 16579 WEB WAP Shein Gift Card 800 Prefill available/FB pixel CC submit/ FR [GoldenHour] - 25.6 euro
- 17817 WEB WAP Blank Page Offer CC/ IT [GiftWorld] ! - 24 euro
- 17911 WEB WAP Blank Page Offer CC/ UK [AllDaysGift] ! - 15.2 euro
The iMonetizeIt team has deep expertise in the sweepstakes niche — the network offers payouts up to 3 times per week, provides promo materials and pre-landers, and creates custom assets based on individual briefs. The catalog features exclusive offers, and custom product development from scratch is available upon request.
Starting November 1, a promotion has launched with a bonus of up to $5,000 for affiliates running traffic to sweepstake offers. To join, simply register with the network and drive traffic to products from the catalog.
Last but not least — budget-friendly creatives. Sweepstakes predominantly rely on static visuals, and any video added to a campaign tends to be lightweight: no special effects, no complex editing. This means you can save on promo production and allocate more budget to traffic, driving up ROI.
If you've been looking for a vertical to diversify your risk, now is the perfect time to test sweepstakes — and the iMonetizeIt team is always ready to help you do just that. Don't miss your chance: reach out to the manager and start running profitable traffic this Black Friday and Cyber Monday.
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