Dating from Telegram Channels: Basic Concepts, Tools, and Insider Tips | Cpamatica Experience

Telegram has 500 million users across various GEOs, which sets it apart from more mainstream platforms like WhatsApp and Facebook Messenger. Due to its unique nature, Telegram has gained popularity among affiliates, particularly in niches such as gambling, adult, dating, crypto, and others. 

We at Cpamatica have prepared a detailed guide on working with Telegram. In this article, you will learn:

1. What to choose for traffic arbitrage: a channel, bot, group, or chat?
2. Where should you buy ads?
3. Where should you avoid buying ads?
4. Why is spam still trending?
5. Telegram Ads

By the Numbers 

The table below outlines the key metrics of the messenger that are worth keeping in mind when working with Telegram: 

Based on this data, it is clear that the messenger has a large, stable, and rapidly growing audience. How can this be leveraged to promote offers? Let's break it down.

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Telegram Promotion Methods for Traffic Arbitrage

You have four ways to reach your audience on Telegram:

1. Buy ads in other channels 
2. Run ads via Telegram Ads
3. Spam direct messages
4. Create and grow your own channel

Let's take a closer look at each method. 

Buying Ads in Other Channels 

This is one of the most effective promotion methods on Telegram. 

1. Find a channel for placement.
2. Create a creative and add a tracking link.
3. Analyze the results and repeat with other channels.

If you are buying ads to promote your own Telegram channel, you can create a separate tracking link for each placement — this allows you to analyze exactly how many new subscribers were acquired from each specific channel.

Telegram Ads: Run Targeted Ads Within the Platform

Telegram Ads appear in channels with 1,000 or more subscribers and are limited to a concise 160 characters of text. These ads are typically matched to the topic of the channels in which they are placed — this allows you to acquire subscribers at a lower cost. 

The main drawback is the minimum entry threshold of €3,000, which must be deposited into the TG Ads account upfront. On the other hand, this significantly reduces competition and keeps the auction more open. 

If you have a limited budget, this promotion method carries the highest risk, as ads go through moderation and can be rejected or blocked if a violation of Telegram Ads policies is detected. This is in contrast to placements in other channels, where restrictions only apply if set by the channel owner. 

User Spamming

Affiliates love Telegram, for the most part, not because of the ability to create channels. Most affiliates working with this traffic source prefer to spam direct messages. This method appeals to them because of: 

1. An anonymous account auction. Within the TON network, there is an NFT auction running on TON where you can acquire a unique username for a channel and purchase a phone number.
2. The ability to create free anonymous accounts using a number purchased at the auction.
3. The ability to search for "secret databases."
4. The ability to spam using bulk messaging services.

We at Cpamatica strongly advise against using this promotion method for the following reasons:

1. Not all advertisers accept this type of traffic, and the majority strictly prohibit it due to potential legal issues.
2. Traffic acquired from this source is of low quality, resulting in poor ROI.
3. Be prepared for rapid account bans and factor in the additional costs of registering new numbers. 

Yes, spam campaigns still exist and do deliver results, but we strongly advise against promoting offers this way. 

Creating a Channel

Every user can create two types of channels: 

• public – open access for all users, the channel can be found via search;
• private – accessible only via link, not visible in general search. 

The channel promotion strategy is simple to explain but difficult to master. Here's how it works: 

1. You create a channel and focus on its growth: generate content, communicate with the audience.
2. Buy a lot of ad placements in other channels. 
3. Warm up the audience with regular content related to your vertical. And occasionally publish posts promoting your offers.

This approach requires a significant time investment. If you're not creating content for the channel yourself, you'll need to hire writers to do it for you – which means not just time, but money as well. You'll also need a budget for buying ad placements in other channels, because without it your growth will be extremely slow.

In the case of a channel, an extra step is added between the user and the payment – subscribing and then still needing to click through a promotional post in the channel. This complicates the user flow and may result in fewer sales. However, with engaging content in the channel, you can later monetize a loyal audience across various products with lower investment. 

How to improve CR when running a chat or channel

Use bots like @Manybot or @Chatfuel for an automated funnel in Telegram. When someone subscribes to your channel, the bot sends a welcome message to their DMs, where you can make the first "touch" with a potential lead. It's a simple insight that boosts conversion rate.

Dating vertical and Telegram

Telegram is becoming an increasingly popular platform among affiliates working with the dating vertical. The table below explains why TG is gaining traction among media buyers.

Dating affiliates love Telegram because it allows aggressive marketing creatives and doesn't ban them the way Facebook does when running ads.  But it does happen sometimes – you can get banned on TG if you violate the rules and the community decides to remove you from Telegram.

How to create and grow a Telegram channel for your dating traffic

If you've decided to promote a dating offer by growing a Telegram channel, it might seem like just a few simple steps:

1. Create a channel.
2. Generate engaging content.
3. Build an audience and grow.
4. Sell your "product".

It sounds simple, but as you know, the devil is in the details – so let's break down the nuances of creating a channel and attracting an audience to it.

Below we cover each stage in detail, and you can always get advice from Cpamatica managers on how to promote your channel without viral promos featuring cats and women's cleavage. 

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Creation stage

So, you've decided to create a channel, grow an audience, and promote your own product or monetize through offers in CPA networks. The process may seem straightforward, but the devil is in the details. Let's break it down:

1. How to create a Telegram channel.
2. What to consider when creating a logo.
3. How to write a channel description without getting banned.
4. How to create a content plan.
5. How to create a welcome post.
6. How to format your text.

All of these steps are critically important for warming up the audience before selling them anything. 

Logo – the face of your channel

Creating a logo that catches the eye and sticks in the memory is crucial for standing out, especially in the competitive landscape of Telegram channels. Avoid common mistakes such as using generic designs or stock images from Google. 

Here are a few tips:

1. Concept first: Understand what makes your channel unique. Build your logo around that concept using relevant design elements.
2. Research: Browse Shutterstock or other stock photo platforms. Find 5–6 designs that match your vision. Analyze what makes them appealing.
3. Create the logo:
   • Do it yourself: You can use Adobe Photoshop, Canva, or other graphic editors if you have the time and a knack for design.
   • Outsource: It's much easier to hire a designer and pay a professional. You can find freelancers on Fiverr or other freelance marketplaces.
4. Test it: Upload the logo to your channel and see how it looks: does everything display correctly, does it stand out among other channels, does it look appealing?

Goal: Grab attention. Keep the logo simple but striking. Make it bold, without an excess of small details.

Pro tip: Play with people's subconscious. Use unconventional colors that can catch the eye. 

Channel Name

Your channel name should be tied to your vertical and easy to remember. Below is one of the methods marketers have been using for years: 

1. Content plan: Write down 20–30 post topics once you've defined your target audience's niche. 
2. Test posts: Write 2–3 posts to find your style.
3. Analyze competitors: See what others are doing.
4. Brand potential: Can your channel name grow into a brand?
5. Abbreviations and associations: Can the name be shortened? What associations does it trigger?

A channel name is not just words — it's the first impression of your brand. 

The Importance of a Channel Description

Your channel description can either drive or hinder the growth of your Telegram channel. The most common issue: overly complex descriptions or no description at all.

A good description is simple: who it's for (target audience) + what you offer (what the channel is about) + USP + Call to Action.

1. Target audience, 3 words: Define who you're targeting. For example: marketers, copywriters, entrepreneurs, etc.
2. Offer, 3–5 words: Make it clear why someone should subscribe. For example: "practical tips for marketers."
3. USP, 2–3 words: Describe what sets you apart from others. For example: concise and relevant insights.
4. Call to Action: Use a CTA that reflects the channel's tone of voice. For example: "Subscribe and earn more."

Save the "mission" and "story" for your welcome post. The channel description should simply help the reader understand why they should subscribe. 

Content Plan

In an age of information overload, content is losing its "WOW" effect. Retention is the key factor. If you post infrequently, your channel is quickly forgotten. 

1. One post, one idea: Don't overwhelm the reader with too much information in a single publication.
2. Practicality: Entertainment content should engage; educational content should be actionable; news should be timely.
3. Simplicity: Avoid jargon, emotional coloring in your posts, and excessive punctuation. 

Three types of content:

1. Engaging: Capture attention, entertain, and do everything to make the user come back to your channel again.
2. Educational: Share knowledge and build trust. 
3. Conversion-driven: Persuade and sell; encourage users to return.

Always run your content through this question: "Would I recommend this to a friend?" Content is not just words — it's a tool for building a community and, ultimately, monetizing your audience. 

Copy

Copy that works isn't about beautiful writing — it's about effectiveness. It's what grabs attention, triggers emotions, and delivers value.

1. Attention-grabbing. Makes readers come back to the channel again and again, anticipating new content.
2. Emotional: The copy must affect the reader's emotions — otherwise, they'll lose interest.
3. Useful or sales-driven: Either it educates, or it monetizes.

In an age of information overload, headlines matter even more than the copy itself. A strong headline promises, intrigues, or provokes. But it will fall flat if it doesn't reflect the essence of the article. So write the post or article first, then craft the headline.  

Where to Find Content Ideas

Here are a few ways to find fresh ideas:

1. Search engines: Look at the top search results — they're the highest quality. Don't copy; just draw inspiration.
2. Competitors: Identify their mistakes or overlooked details. Do it better.
3. Magazines: The older the magazine, the better. Rewrite the articles. There's little chance readers will recognize non-original content.
4. Books: We've seen cases where a website was filled with content based on a 1969 psychology textbook — and it worked. 
5. YouTube: Transcribe popular videos. 

Don't be original — be inventive. A unique perspective combined with resourcefulness and existing ideas can be highly profitable.

Grow Your Audience

Here are a few straightforward tips on how to grow a zero-subscriber channel to your first 1,000 followers:

1. Build an audience "foundation." You can get your first subscribers from your own contacts, through outreach, or by being active in chats.
2. Once you've published at least 10 posts, you can open TG Stat (usage guide below) and search for small channels similar to yours with between 10 and 200 subscribers.
3. Reach out to their owners and arrange a cross-promo. This means you'll exchange promotional posts for free, helping both sides gain new audiences.
4. Run cross-promos every 3–5 posts and continuously update your list of channels you haven't placed with yet. Keep doing this until you hit 1,000 subscribers. If your content is engaging, this isn't as difficult as it sounds. Even if you're posting cat content or dating advice, it still works.
   
   Growing a channel from 20 to 1,000 subscribers — once you've mastered the skills of negotiating cross-promos, crafting effective promotional posts, and producing content — typically takes around a month. This is one of the reasons we don't recommend launching a Telegram channel and trying to grow it without any budget. You need to be prepared for a long-term effort that may yield nothing in the early stages.
5. Once you've reached your first 1,000 subscribers, you can move on to the next step. Sell ad placements to smaller channels and reinvest the revenue into advertising on larger ones. This way, you can reach your first 5,000 subscribers. Keep in mind that these are real people who genuinely read your content. Not all of them are active, but they're all your subscribers.

At this stage, you can sell your own product to your subscribers or promote offers from a CPA network. You'll already have a loyal audience of your own — one you can advertise to without spending a single dollar. From there, you can continue scaling and monetizing through affiliate marketing.

Marketing Analytics

If you're not ready to invest your time in growing a channel but have a budget you're willing to spend on testing ad buys in other publics, you can place direct promotional ads there featuring your offers. To do this effectively, however, you need to learn how to analyze large Telegram channels using TG Stat.

Note: We strongly recommend promoting your affiliate links directly rather than your channel. This will generate revenue from advertising faster and will be more profitable overall. Keep in mind, though, that Telegram is oversaturated with promotional content and generic products.

Below is a guide on how to analyze Telegram channels to find publics with real audiences rather than bots. You can also use Telegram Ads, but keep in mind that you're limited to 160 characters of text — and if your copy reads like a standard spam blast, don't expect great results.

Leverage the Power of TGstat

TGstat is a versatile tool offering a wide range of services and in-depth analytics.

Find channels by topic:

• What to do: To assess competition within a niche, visit the TGStat homepage and browse Telegram channel categories by topic. 
• The benefit: Quickly analyze market competition within specific topics.

Search for specific channels:

• What to do:  Use the search bar on the homepage and enter the channel link. 
• The benefit: Lets you focus on analyzing specific competitors without scrolling through a long list of other channels. 

Data analytics in TGStat:

• What to do:  Select one of the channels and click "Statistics" to access its metrics. 
• The benefit: Evaluate changes within the channel and look for anomalies that may indicate artificial inflation.
• Note: Views are counted per each image in Telegram.

Summary Section 

Serves as a dashboard with key metrics for a quick overview of a Telegram channel.

Key metrics:

1. Subscriber count.
2. Subscriptions / Unsubscriptions.
3. Citation Index. 
4. Average reach. 
5. Average reach of promotional posts.
6. Channel age (important for benchmarking).
7. Publications: Evaluates optimal posting frequency.
8. ERR: Measures engagement rate.

Subscribers Section 

Tracks changes in subscriber count and provides growth forecasts.

Key metrics:

1. Charts: long-term subscriber growth trends. 
2. Competitor analysis.

Citation Index Section

Displays mentions and reposts.

Key metrics:

1. Mentions vs Reposts: Indicates content quality.
2. Further analysis: Charts show detailed mention types, values, and topics.

Publication Reach Section Overview

This section consists of three charts:

1. Average post reach.
2. Average promotional post reach.
3. Total daily reach.

Key metrics:

• All of these metrics are also explained in the "Summary" section.
• Additional insight: By examining total daily views against a consistent posting frequency, you can identify which days of the week users most frequently visit the selected channel.

View Analysis Section Overview

The key information derived from this section is the hourly dynamics of post views. This data can be used to:

1. Identify the optimal posting time: For example, if a post accumulates more than 35% of its views within the first hour, consider the posting time favorable. 
2. Detect unusual patterns: For example, if a post gains 80% of its views within a single hour (not necessarily the first), this may be suspicious. Assess how frequently such anomalies occur and draw your conclusions.

Key metrics:

• Hourly view dynamics: Allows you to select the most effective time slots for your posts.
• Pattern analysis: Helps identify any unusual view spikes that may indicate fraudulent activity.

Advertising Effectiveness Section 

Focuses on mentions in third-party channels with key metrics:

• Views: Measures the number of channel views.
• Subscriber growth: Tracks channel growth driven by advertising.

Insight: The correlation between views and subscriber growth helps evaluate ROI.

Subscriber Attraction Section 

Examines the channel's appeal based on metrics such as:

• Monthly mentions: Frequency of mentions across various platforms.
• Monthly reach of those mentions: The number of impressions in channels where the mention was spotted;
• Subscriber growth: Total subscriber gain.

External Traffic Section 

Tracks external traffic via "ttttt.me" redirects.

Use case: Helps optimize budget by identifying effective and ineffective external traffic acquisition channels.

Top Publications Section 

Rankings of publications based on views, reposts, comments, and reactions.

How to use: Based on this metric, you can assess which content performs best and factor that into your promo creation. 

Tools for Optimizing Telegram Channel Management

Below is a list of tools that may be useful for Telegram channel owners — from analytics instruments to platforms where you can buy advertising:

1. Combot: For channel management and activity tracking.
2. @VoteBot: A tool for quick polls. Find out what your audience wants.
3. TGStat: Telegram-focused statistics. 
4. TON Exchange, AdGram: Buy and sell advertising directly within Telegram. (TON Exchange is typically accessible via Telegram or its respective websites)
5. Canva: A simple design tool for creating visuals for your posts or ad creatives.
6. Google Analytics:  Use UTM parameters for tracking.
7. TGChannels, Telegramic: Build your channel around a specific niche. Directory listings will help. (TGChannels is typically accessible via Telegram search)
8. @ControllerBot: Manages posts and announcements. Helps maintain order and combat spam.
9. Ahrefs, SEMrush: Research trends and keywords.
10. IFTTT: Automates tasks such as cross-posting. Makes life easier.

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