Memologists on Threads: A New Era of Job Openings?

The Ukrainian segment of Threads has become one of the most active in the global community. The platform has resonated so strongly with Ukrainians that dozens of major brands — predominantly retailers — have made it their home.

Today we're breaking down the phenomenon of "shitposting" specialists on Threads. We'll analyze how the market took shape, why Ukrainian brands are willing to pay for jokes, and whether the memologist profession has a future.

How demand for memologists emerged

When Meta launched Threads, the vast majority of marketers treated it as a platform for repurposing Instagram content. But Ukrainian users built something genuinely warm and tight-knit. Where polished visuals once did the heavy lifting, there's now creative chaos, irony, and instant reactions to news hooks.

In practice, Threads became the territory of legalized shitposting. Brands quickly realized that their in-house SMM managers — used to drafting content plans a month in advance — simply couldn't keep up. You can't schedule a viral post for next Tuesday on Threads. A trend is born in the morning, burns out by noon, and by evening joking about it is already cringe.

The reason is straightforward — the platform's algorithms and Ukrainian users reward instant engagement and sharp commentary. To earn organic reach, a brand needs someone who literally lives in the feed.

That's how demand for "memologists" emerged — specialists who can generate witty copy, seamlessly integrate into other brands' comment sections, and drive activity without direct advertising. An overheated classic advertising market pushed businesses to look for alternatives, and organic traffic from Threads became the answer.

Among the most active brands on Threads:

• Нова Пошта.
• Розетка.
• Галичина.
• maslotom.
• Алло.

The results memologists deliver prove that their work isn't "some random SMM manager cracking a joke." It's systematic engagement with a target audience. Where one SMM used to handle everything, a dedicated role is now emerging: someone who lives and breathes memes, reads the room, and can react fast.

In our editorial opinion: Ukrainian Threads is the best thing that's happened to brand communication in years. Overly polished content has largely become a thing of the past — most companies are genuinely getting creative, and that has a positive impact on customer loyalty.

When a brand speaks to users in the language of memes, it ultimately lowers CAC and boosts brand awareness without sky-high ad spend. People buy from brands they vibe with.

But converting organic traffic into real sales and profit is only possible with a solid sales funnel. No viral thread will generate revenue if users land on a broken page after clicking through, or if the product doesn't solve their problem.

How much do Threads creators get paid?

At first glance, getting paid to post memes sounds like another infobusiness fairy tale. But businesses are genuinely willing to pay for Threads page management.

We analyzed job listings on Ukrainian platforms and found proof that this new profession has real legs. For example, Fozzy Group is looking for a copywriter specifically for Threads — the listing outlines tasks around reactive content, fast response to news hooks, and comment management.

A crypto exchange aggregator was also looking for a content creator last year to handle Threads communication as well. Though in all likelihood, the scope of that role was somewhat different from what the platform demands in its current format.

Unfortunately, there isn't enough publicly available data on offers for this type of position just yet. But speaking in terms of market averages, part-time management of a single brand on Threads starts at $200–300. Some specialists quote higher figures — up to €1,000 per month.

Some argue that Threads is a temporary hype bubble that will soon burst. But engagement numbers tell a different story. The active audience continues to generate millions of sessions daily, and as long as free organic reach exists there, both users and brands will keep investing their time and money.

Overall, the memologist profession on Threads is genuinely interesting and has a relatively low barrier to entry for newcomers. That said, only those who quickly learn to convert viral reach into leads will be able to earn from it consistently.