Oceleads + Adsampre: how to earn $25K to monthly grade

General information:

• United Kingdom, France, Canada
• Traffic source: Social Networks
• Edge: CPA Network)
• Campaign period: 01.12 - 31.12.2024
• Expenses: $17 367
• Income: $25 190
• ROI: 44.58%

GO Selection

Why did we choose Britain, France and Canada? It's simple -- these countries have a great planative audience, and this is where there's high demand for online dating among mature people. These regions have many men over 40 years who are actively looking for a serious relationship, and these people are the perfect target audience for WantMatres.

Great Britain and France are the countries where online dating is becoming more popular, and Canada is actually one of the leaders of the number of registered users. So the choice of GO was obvious.

And by the way, it turns out that Adams Eppre's chin is not only a wide choice, but also a competitive rate that's also affected by our choice.

Traft Source

Given the features of regions, there was no doubt that social networks should be the main channel for the remaining traffic. There's actually a lot of people over 40 years who are actively using a platform, and even more, they're ready to interact with content about dating. So, without hesitation, this is the source of traffic.

Targuising was adjusted for age, interest and geography. That's why we were able to optimize the campaign for registration. The configuration was also useful: AdsEmre's partner system gives a clear statistics and fast fipback about the quality of traffic, so the adjustment was done in real time.

Choosing creativity

Now about creativity. There were a few moments we didn't save. Because WantMatres is an adult dating platform, it was important for creativity to reflect emotions and moods that are looking for this targeted audience. We immediately realized that we needed to show real people in their environment, without artificially smiling, and with excessive energy.

And we also got some useful sites from the AdsEmre manager on the best creative practice for this upright -- small nuance, but they really affected CTR.

The general idea was simple: create a atmosphere where men over 40 are looking for serious relationships, see themselves on screen. And to do that, we used pictures and videos with real people, showing their emotions -- look, here's what a successful relationship looks like through the WantMatres! The trick was at the exciting moment when someone got a message from someone interesting.

How the healing process happened

After a few test campaigns, we decided to stop at the audience of men between 40- 60 years old, because that was the kind of category that showed the best performance of engagement.

Channels for the campaign: social network, and choosing formats -- tape, page, interesting video. We optimized the launch campaign, because our goal was not just to attract cages, but to get real branches.

Loss started typing:

• Unique Clients: 49 004
• Representation: 4654
• EPC: 0.51 $

The result of CTR was 6.98%, and the Conversion Rate was at 13.53% showed different results. Which in turn is very good for this market.

Investments and Counties

1. Targeising is everything. From the beginning, we knew that the correct choice of the echo and carefully configuring the cockroaches was the first steps to succeed. Because of the accurate cockroach for 40 + men who were interested in online dating, we were able to significantly reduce the cost of non-qualified traffic and produce the maximum output of each dollar.

2. Creatives must be real. It's important that advertising content resonates with the real life of a targeted audience. Men 40 + people are looking not just to meet, but the ability to build real relationships, so creativity should reflect seriousness and trust.

3. Social networks are our strong side. They turned out to be the one that was perfectly suited to fill in this echo. In these countries, these platforms are widely used by different age groups, and we've taken advantage of that.

4. Minialization of expenses and maximization of the result. The $17,367 campaign expenses were very good at doing $25 190. It's proof that the right approach to campaign and target audiences can ensure a substantial profit in smart budgets.

5. Strong partnership with AdsEmireCollaboration with the team AdsEmire It was extremely important for this case. Not only did they provide support and help, but also allow us to adapt the terms of payments that improved dramatically to scale the campaign.

Totals

The success of this campaign has once again proved that the right cockroaches and strong creativity can make even the most humble ovals actually work.

Uncreative AdsEmire - It's over 1,000 tons of euphers' worth, incredible turkey startlink, Eva at any flavor and cool support for managers who are always easy and quick to solve any question.

Command OceanLeades showed how the real media team works: the professional approach to buying traffic, the topaneous adaptation to each market, creativity and deep analysts at every stage in the campaign.

Thanks to strong cooperation AdsEmire and OceanLeades Well, we have achieved a powerful result -- stress at 4.58%. This is a great example of how cool partners and the right approach give real numbers.