Q4 Success Template: ClickDealer × ROIads Case Study with 67% ROI in the US

Nothing sets the tone for a successful Q4 quite like a solid e-commerce case study at the start of it.

ClickDealer teamed up with ROIads, a premium pop and push ad network, to demonstrate the potential of push traffic on e-commerce offers in the US. The team generated $1,324 in profit with a 67% ROI over two weeks — a compelling demonstration of what's achievable in a short window before the holiday season.

And the key detail: the campaign ran back in September.

Campaign Overview

Vertical: E-commerce

Offer: Shein

GEO: US

Traffic Source: ROIads

Period: September 1–15

Spend: $1,987.2

Revenue: $3,312

Profit: $1,324.8

Campaign Strategy

Traffic Type

When choosing between pop and push traffic, it's important to understand the strengths of each format in order to select the one that best fits the campaign objective.

Push ads are generally more effective for direct sales and conversions.

They allow for more precise audience targeting, creative testing, and paying only for clicks from users with high purchase intent — resulting in a more stable ROI in performance campaigns.

Pop-under ads (pops), on the other hand, are better suited for broad reach and brand awareness at a lower cost. They're a great option for large-scale sales events or retargeting, where the primary goal is reach rather than immediate conversion.

Since the objective of this campaign was direct sales, push notifications were the logical choice.

Targeting

The US was selected as the primary GEO due to its high purchasing power and the large volume of quality e-commerce traffic available on ROIads.

Creatives

Key creative principles:

• Focus on promotional messaging such as "20% OFF Today" and "New Collection".
• Visuals featuring trendy women's fashion.
• Headlines with a sense of urgency: "20% OFF Today Only".
• Description copy with a clear CTA: "Shop now and save on trending styles".
• All clicks directed to a discount landing page.

Phase 1: Desktop vs Mobile

Two campaigns were launched to compare the performance of mobile and desktop traffic.

The team used recommended CPC bids to ramp up volume quickly and let the campaigns run for 7 days.

Campaign A: Mobile - USA Ecom SHEIN

• Targeting: Mobile devices
• GEO: US
• CPC: $0.10
• Daily budget: $100
• Frequency cap: 1 click per user/day

Campaign B: Desktop - USA Ecom SHEIN

• Targeting: Desktop
• GEO: US
• CPC: $0.14
• Daily budget: $50

Result: mobile traffic outperformed desktop, so the team decided to scale on mobile.

Phase 2: Run-of-Network and Whitelist

To scale the mobile campaign, the team applied two approaches:

Approach 1: WL Mobile - USA Ecom SHEIN

• Targeting: Whitelist of top-performing sources
• CPC: $0.10
• Daily budget: $100

Approach 2: RON Mobile - USA Ecom SHEIN

• Targeting: All premium sources with additional optimization via Micro Bidding
• CPC: $0.10
• Daily budget: $100

Results

• 80% of sales came from mobile traffic.
• Creatives with a clear discount message ("20% OFF Today") delivered the highest CTR and CR.

 Key Takeaways

• Push ads are highly effective for e-commerce in the US — delivering consistent conversions when paired with discount-focused creatives.
• Even with higher CPC in Tier-1 markets, the campaign achieved 67% ROI, proving that push traffic is a profitable tool for direct sales.
• For scaling, it's essential to work with whitelists of top-performing sources and apply Micro Bidding for deeper optimization.
• Pop traffic can be used in parallel for reach and brand awareness, but push remains the strongest format for conversions.

Getting Ready for Q4

All of these results were achieved before the holiday season even began — with no Black Friday or Cyber Monday effect in play.

Once the major sales events kick off, demand and conversion rates multiply.

The ability to launch campaigns quickly and adapt on the fly during these periods is what drives maximum profit.

So start preparing for Q4 now — get your traffic from ROIads!

Q4 2025 Affiliate Strategy

E-commerce is one of the key verticals at ClickDealer.

Below are offers that are projected to deliver high performance in Q4 2025, so you can spend less time optimizing — and more time earning.

Offer Examples:

• [WEB+MOB] Shein /US/CA/UK/AU/KR/MY/NZ/PH/SG/TH/VN  Revshare up to 14.40% [Approval Required]

• [MOB] TikTok /US  CPI up to $8.8

• [WEB+MOB] Caesars Rewards /US  Revshare up to 6.4%

• [WEB+MOB] Worten /PT  Revshare up to 4.00%

• [WEB+MOB] Crew Clothing /UK  Revshare up to 4%

ClickDealer's Tips for the 2025 Holiday Season

1. Sign up to access offers;
2. Research trends in your chosen product category. A product doesn't need to go viral on the level of "Dubai chocolate" to benefit your campaign. A wave of positive reviews for a new gadget model can significantly boost conversion rates if you feature that product in your creatives;
3. Pull data from last year's promotions. There's a sizeable segment of deal-driven users who may be put off if a brand's discounts this year fall short of last year's. That can be the deciding factor when choosing between two similar offers;
4. Q4 is notorious for shipping delays and returns. Prioritize offers from companies with proven logistics, "two-day delivery," and extended holiday return windows. A poor post-purchase experience can kill repeat sales and trigger commission reversals. Look for offers with fulfillment guarantees on par with Amazon.
5. Leverage bonus programs. An extra 5–10% on top of your earnings can tip the scales in favor of a particular offer when factored in as a direct contribution to your ROI — which is exactly how it should be treated.