Snapchat Case Study: $4,608 Profit + Expert Tips on Working with This Traffic Source
Snapchat rarely appears in case studies and guides as a traffic source, but some affiliates and teams are actively running it for Western GEOs. The source proves especially profitable when paired with dating offers.
Today, Dmytro — team lead at Adepti Ads network — along with Anton, Head of Media Buying at Point2Web, share tips on working with Snapchat and walk through a fresh dating case study.
Snapchat as a Traffic Source
To assess the potential of any traffic source, it's enough to look at audience reports broken down by GEO, demographics, and purchasing power. The numbers are publicly available and can be found in minutes.
According to analytics reports, Snapchat boasts 414 million daily active users and 750 million monthly. The platform reaches 90% of the population aged 13–24 and 75% of those aged 13–34 across 25+ countries worldwide.
On average, users share more than 5 billion snaps daily and spend 30 minutes per day in the app. 49.2% of users are male, though the numbers vary by GEO.
Among Snapchat's top countries, there are many Tier 1–2 markets: the US, Canada, the UK, Germany, and France. As a result, the platform monetizes well and is well-suited for generating UBT traffic on offers across various affiliate marketing verticals.
In practice, the Adepti Ads team has identified the following setup as optimal for maximum performance:
- An ad campaign with budget optimization at the ad set level — budget starting from $70–100.
- Each campaign contains 2–4 ad sets, with each ad set running 4 to 6 creatives.
Using this setup allows for effective testing of different approaches and consistently high-quality traffic from Snapchat for dating offers.
Snapchat Case Study
A case study from Adepti affiliates covering the period from February 1 to 29, 2024. Traffic was driven to offer 94 The Local Date CPL US [DOI].
- CPA network: Adepti Ads
- Team: Point2Web
- Spend: $3,732
- Revenue: $4,608
- Profit: $876
An example of the creative used:
Campaign stats are below. CR 6.37%, EPC $0.38. As you can see, there are no rejected conversions — all 768 target actions were approved and paid out. Average payout $6.
At Adepti, you'll find a wide range of offers for Snapchat traffic that let you tap into the platform's full potential. Regardless of your experience level or budget size, the managers will match you with an offer that fits your goals and needs.
Here are just a few exclusive Snapchat offers from the catalog:
- The Local Date CPL US [DOI] $0.38 EPC
- DreamSingles CPL US UK CA AU [SOI] $0.34 EPC
- Tango.me CPL US [SOI] $0.44 EPC
- LinkSphere CPL US [DOI] $0.4 EPC
- Ulla CPL US [SOI] $0.32 EPC
In addition, the network provides full support and consultation so that affiliates can work as effectively as possible with various traffic sources, including Snapchat, and achieve strong results.
Q&A with a Snapchat Expert
What do affiliates need to know about Snapchat?
You need to have a solid understanding of the product you're going to promote, since the Snapchat audience is specific and differs from other social platforms. Content is primarily created to entertain users.
Dmytro, team lead at Adepti Ads network
How realistic is it to generate stable organic traffic? Given the GEO coverage, are there chances of getting leads from "premium" countries?
Organic traffic from Snapchat is a real thing, but it takes a lot of effort that doesn't always pay off. The majority of the audience is indeed from tier-1 countries.
Dmytro, team lead at Adepti Ads network
Why is Snapchat used primarily for dating offers? Can this source be combined with other verticals?
Dating can realistically be promoted from almost any source. The key is that the vertical isn't prohibited by the platform. A Snapchat user comes to relax and watch fun video masks and other content — if you adapt the offer to their needs, you'll have a shot at success.
Dmytro, team lead at Adepti Ads network
What budget is needed to work with Snapchat Ads? Are there any issues with moderation?
You can start with $50–70 daily; from there, everything depends on KPI and the size of the target audience in a specific GEO. Moderation is lenient if you follow the rules. However, it often goes through a manual review process.
Dmytro, team lead at Adepti Ads network
How difficult is it to build infrastructure for this source: payment methods, accounts, proxies?
If you work through agency Business Managers, there will be no issues with consumables.
Dmytro, team lead at Adepti Ads network
What should you focus on in creatives for dating?
Video creatives with high quality and dynamic storytelling perform really well. Static creatives are significantly lower in effectiveness.
Dmytro, team lead at Adepti Ads network
So, Snapchat is not just a communication platform — it's also a powerful tool for the dating vertical. The source offers plenty of opportunities to achieve success, but the key lies in the right strategy and the offers provided by Adepti Ads.
Sign up with Adepti Ads and monetize your traffic with dating professionals! Enter the promo code SNAP10 in the Company Name field and get +10% on your first payout, working with any traffic source.
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