Twitch Banned Multistreaming: How to Drive Traffic Now
Twitch is one of the largest streaming platforms, which for many influencers and affiliates has served as a convenient channel for driving traffic to affiliate offers, Telegram channels, and other resources.
In this article, we'll look at how to drive traffic from Twitch under the new ban on linking to other streaming platforms, and what consequences violations of the rules may bring.
Twitch's New Restrictions
In July 2025, Twitch updated its external linking policy — the platform fully banned redirecting traffic to other streaming platforms. And even earlier, it prohibited gambling advertising. As a result, some streamers migrated to Kick.
The rules state that the use of QR codes, verbal encouragements, etc. is prohibited. The platform also noted that large banners promoting competitors and directly urging viewers to switch to another streaming platform are banned as well.
The platform allows streamers to include links to their channels in their Twitch bio, but actively promoting them is prohibited. Twitch does not clarify what exactly "active promotion" means, which has left many streamers and regular users confused.
Violations of the new rules will be treated as an attempt to divert traffic from the Twitch ecosystem, which contradicts its monetization policy. The platform is particularly strict about traffic being redirected to Kick, YouTube Live, and other streaming services.
You may mention your presence on other platforms, but you cannot actively encourage viewers to leave Twitch to watch your stream elsewhere. It is prohibited to use bios, banners, QR codes, stream titles, notifications, chat commands, or any other means to promote alternative streaming services.
A Ban Case Study
Back in December 2024, streamer ACTIONMAN received a ban for a similar violation — he posted a link to his Kick channel in chat twice during a live stream. Twitch treated this as an attempt to divert traffic from the platform. It was the streamer's sixth ban, and he publicly confirmed that the reason was an external link to a competitor platform.
Violations of the new rules can result in consequences such as warnings, temporary suspensions, removal from the affiliate program, or a full account ban.
How Influencers Can Still Drive Traffic
It might seem that Twitch isn't a classic affiliate marketing platform. But influencers and affiliate managers use it for traffic generation — this is especially common in crypto, iGaming, and adult.
Many have built funnels following this model:
Stream → CTA → Telegram/Discord → offer or monetization.
Thanks to audience trust, direct contact with viewers, and emotional engagement, Twitch served as the first step in the user warm-up funnel. The ban on external links breaks this model: it's no longer possible to bring a user directly from Twitch into your own ecosystem.
Due to these restrictions, influencers need to adapt to the new rules. The best approach is to repurpose the Twitch channel for content and warm-up, making it easier to drive traffic through alternative means.
Build a website with links to your other platforms. Twitch doesn't prohibit linking to a website, as long as it doesn't look like a link farm. You can also make native mentions, for example: "On Telegram/Discord I'm @cryptobot123."
This isn't a direct call to action — it's simply mentioning where you can be found. You can also leverage collaborations with other streamers so they mention your resources during their streams. Twitch is less likely to react to such mutual shoutouts, as they don't look like direct traffic diversion.
Twitch's new rules aren't the end of organic traffic generation for streamers. Direct traffic diversion via links no longer works the way it used to, but native alternatives remain. Twitch is still a useful tool in the funnel — the key is not to risk your account and to adapt to the changes.
