UBT for Dating and Adult from Sex.com: Platform Breakdown and Funnels

Semi-free traffic is a lifeline for affiliates working with a limited budget. This tool allows newcomers to earn on offers and accumulate funds to eventually launch paid traffic campaigns. 

We've previously covered how to generate targeted traffic from TikTok and YouTube Shorts. Today, we're breaking down a powerful source for dating. It has some specific quirks, but once you adapt to them, you can drive traffic to dating offers. 

Source Overview

The platform is interesting for affiliates primarily because of its massive audience. According to data from analytics service Similarweb, it attracts 55–65 million users from around the world every month. This comes as no surprise given the premium domain, which has virtually no equivalent in the niche. 

Sex.com used to look like Pinterest for adults. The homepage displayed pins — static or video posts. A user would click on any video and land on the post's page, where they could follow the creator or return to the homepage. 

The site now has a different design, more reminiscent of TikTok. The start page shows only one video at a time — swipe down and the next one plays. The feed is endless, and given the nature of the site, users can easily get hooked for hours. 

With its built-in content monetization tools, Sex.com partly resembles OnlyFans. It seems the developers wanted to create some kind of hybrid of popular tools in the viral content niche. A risky idea — but the execution turned out pretty well. 

Traffic Funnel

Sex.com doesn't just look like TikTok for adults — it has largely replicated the recommendation feed mechanics. This means you can rack up views even without a large follower base, opening up the opportunity to generate semi-free traffic.

The recommendation feed algorithm works roughly like this:

1. An uploaded video is shown in the recommendation feed to a limited number of users.
2. The algorithm collects user engagement data for a period of time. 
3. If the reactions are positive, the video's reach in the feed starts to grow. 

The more views, likes, comments, and reposts a video accumulates, the more likely it is to bring the creator new followers and increase the chances of regularly appearing in the recommendation feed going forward. 

Here's what SEX.com's help section says about how the recommendation algorithm works:

Newly uploaded videos are added to the feed every 10th swipe until they reach a statistically significant rating, after which they receive their permanent ranking position.

Thanks to our channel ordering, every newly uploaded video has access to millions of potential viewers and an equal chance of making it into the rankings. Since our traffic significantly exceeds the number of recently uploaded videos, your video will become visible immediately and gain a ranking quickly.

TikTok is a dead end for adult content. Light erotica can be posted, but accounts get banned frequently. SEX.com, on the other hand, allows far more explicit content, which means considerably more room to operate. You can cut a video into hundreds of short GIFs, distribute them widely, and skim the cream off the top. 

Every silver lining has a cloud, though. You can't just start uploading content to an account on the site right away. Unlike TikTok, SEX.com requires identity verification. This is done to protect against unauthorized content uploads — if a model discovers that her adult materials have been published on the site without her consent, she can even take legal action. 

To join the ranks of creators, you need to:

1. Take a photo of an identity document — a passport works fine. 

2. Take a selfie.

3. Wait for the verification process to complete. 

4. Publish one video. The algorithms will review it and decide whether to grant access to mass content publishing. 

Affiliates can work around this restriction in a couple of ways. The first is to buy a ready-made account and start posting video clips featuring models. The second is to partner with an adult model who is just starting out in the niche. Producing is a standard tool in dating, and the win-win arrangement still holds up. 

Buying an account is the more convenient option, but finding a seller is tricky. You can post a verification task on a freelance marketplace and offer decent pay. The outcome is hard to predict, but it can absolutely work out in your favor. 

Most content creators on SEX.com drive traffic to Instagram and OnlyFans. The platform has no issue with this — you can add links to external resources in your profile. There is also an option to create a link-in-bio page with multiple resource links. 

A Few Lifehacks for Webmasters

After analyzing several hundred videos and profiles, we found that the recommendation feed is dominated by videos with dynamic content and unconventional approaches. We can't upload examples directly to the site, so we've added links below.

Warning! 18+

• Girl in a leather jacket. The video got 34,000 views with an audience of 3,200 followers.
• Video with gymnastic elements. 407,000 views, 39,000 followers. 
• Implied erotica. 8,000 views, 150 followers. 

Your profile must include a call to action. This can be a hook to drive users to Twitter, Instagram, OnlyFans, or a warm-up to visit a link page and save money. Some models also offer body rating services and other paid interactions. 

Another tip: save links to top creators in your bookmarks. If their videos are pulling tens of thousands of views, there's nothing stopping you from posting content in a similar format and monetizing it. 

The last lifehack is about male content. Competition among male creators is significantly lower, so getting a few thousand views is very achievable — if not from the first video, then after a few days of consistent posting. 

Those who don't want to spend time on verification and sourcing models can run an ad campaign on Sex.com through ad networks. TrafficStars and other major networks work with the platform. Find more ad networks in the "Ad Networks" section.

Most UBT traffic sources are built in a way that requires considerable effort to generate traffic. SEX.com is no exception in this regard — but once verified, you can upload content, redirect traffic to social media, and then warm up users toward offers in affiliate programs.