Successful Team Campaign on MFO: Interview with a PDL-Profit Affiliate

Today we have a private team as our guests — they've been running traffic to MFO (payday loan) offers for over 3 years. The guys went through nutra, e-commerce, and gambling, and have been successfully running Pay Day Loan offers worldwide for several years now. They preferred to keep their team name confidential, but we still managed to find out a few things.

The interview was conducted directly by representatives of PDL-Profit, so read on and share your thoughts on working with the finance vertical in the comments.

What is your team called and what experience do you have?

We are team ********, and we've been doing traffic arbitrage in finance (not crypto) for over 3 years.

What verticals have you worked with, and how long ago did you switch to payday loans?

We've been working in the payday loan niche for over 3 years. Overall, at various stages we worked with gambling, e-commerce, and nutra.

How long have you been working with PDL-Profit, how did you find the network, and who is your affiliate manager?

We've been working with PDLP for just over 2 years — we found you thanks to your active advertising campaign when you entered the market. Our manager is Ivan (I don't remember the last name) — a top manager in the niche.

Why did you choose PDL-Profit specifically?

First of all, you pay out without holds — very flexibly and quickly. Second, your rates are competitive compared to other affiliate networks.

And most importantly, as I know from practical experience, when the full-scale invasion began, your network was the only one that paid out all affiliates in full — no shaving, no delays, even when advertisers weren't paying. That's a true indicator of a reliable partner.

What GEOs are you running Pay Day Loan offers on?

Right now we're working in Ukraine and the Philippines, with plans to scale into LatAm, Southeast Asia, and Europe.

What are your main traffic sources for payday loan offers?

We work with Google (GDN and Search), Facebook, and lead re-monetization of the leads we've already collected.

What is your maximum monthly earnings on Pay Day Loan offers?

We'd rather not share exact figures, but I can say it's a five-digit number — XX,XXX$.

What tools do you use in your work and what would you recommend?

Since a significant portion of revenue in our niche is generated by smart re-monetization of the existing database, having solid analytics is critical for us.

In our work we use the Keitaro tracker and our custom-built CRM system, which tracks every user on the site and their key actions.

We integrate the tracker and CRM with Google BigQuery and build more detailed reports and dashboards that the tracker alone can't provide. Beyond that, we use the standard toolkit: antidetect browser, FB accounts, and proxies.

Name your TOP-5 payday loan offers you'd recommend running in 2023

As of June 2023, these are:

Ukraine: Credit7, SelfieCredit, SlonCredit, AvansCredit, CreditPlus

Philippines: Vamo PH, OLP, Digido CPS

In your opinion, what is the key to success in traffic arbitrage? And how do you achieve success specifically in Pay Day Loan?

There are many factors that influence success in the PDL niche. The main ones, in my opinion, are:

• expertise across multiple traffic sources for media buying and campaign optimization;
• re-monetization of collected user data;
• the ability to build communication with advertisers or affiliate networks to negotiate higher rates — while consistently delivering adequate volume and traffic quality;
• the technical side: integrations, postback setup, user-level tracking to understand where a user has already taken a loan and where they haven't yet (based on your own data — plus PDLP can provide consolidated data).

In your opinion, how does PDL differ from other verticals?

In my opinion, the niche stands out for its more complex and interesting funnels. The primary focus shouldn't be on getting past ad source moderation — it should be on how to effectively monetize a lead and extract maximum value from it.

What would you advise other market players who want to start running PDL offers?

Stock up on patience and budget, and study the funnels of market leaders. Or come in with unconventional creative approaches, low-cost tests, and build your own experience from there.

For the largest selection of quality PDL offers, head over to PDL-Profit. The team offers fully legal financial offers and crypto exchange offers. You can read more about the CPA network at this link.