Spring Storm on Facebook: A Survival Formula from Practitioners | 5×5 Survey

Just recently, a huge number of BMs got taken down — both agency accounts and farmed ones. A couple of weeks before that, there was a wave of mass rejections across all verticals, and it's still ongoing, though it's eased up a bit. It's pretty hard to say what's behind the BM bans. There are two hypotheses: the first is a Facebook interface update, and the second is that they've introduced a limit on the number of banned creatives and ad accounts per BM or payment method. That's why entire account networks got wiped out for some agencies. But honestly, we don't have a clear answer.

Most likely, this is another round of Facebook tightening the screws — they've strengthened behavioral analytics and account trust scoring, and are taking a harder look at BM-account-domain connections. On top of that, early spend signals are playing a bigger role, especially in gray-hat verticals.

The situation is genuinely unpleasant, but entirely predictable. Facebook is currently going through a serious storm following Meta's algorithm update. The platform is actively rolling out new AI models, and we all know that updates always come with operational headaches.

FB, like any company, is actively rolling out AI tools. There are both upsides and downsides to this. The algorithm was banning accounts before too, but technology doesn't stand still. FB has strengthened its «high-risk» account detection system by launching the AI Auto-Removal System. The ban rate has gone up, but not critically – the issue is solved by scaling up the number of accounts. While we're talking about the problems, let's not forget the upsides: — creative is becoming the primary targeting tool — Advantage+ is now a priority — the «Describe Your Audience» feature: you describe your target audience in text – the system finds the audience on its own. It bans, yes, but there are fewer variables to configure — FB will find the right people itself. We're moving toward a format where: URL + budget + prompt → AI generates the ad, and Advantage+ finds the right audience at the right price.

Just look at what's going on out there) There are plenty of theories, but my take is that this is a default storm on FB. There have been many before, but the last one this massive and brutal was back in 2020–2021) There are plenty of problems, and unfortunately their number isn't shrinking by the day. A good media buyer will adapt.

Yes, absolutely — our entire infrastructure is built on agency accounts right now, since farmed/rented accounts take quite a lot of time to warm up and deal with unbans.

Not a silver bullet, but we're not just cycling through options — we test different setups (agency ad accounts, farmed accounts, burner accounts), track the patterns, and can see that some agencies are currently delivering a more stable start, though a lot depends on the vertical and the creative.

I actively use agency accounts for large-scale runs — agencies supply everything here. I haven't really rented accounts as such, since I found a couple of working setups, but I did add a few accounts belonging to relatives.

I can't say we're really saving ourselves from anything — we're not seeing any "storm," the situation is under control. We're diversifying: working with both agency accounts and farms.

Top rental — they change everything from ad campaigns to farms, and only take a % of spend.

Our advertisers are quite well-versed in how the market works, so they're understanding about what we do — there have been no negative reactions whatsoever.

Calmly — this is the high-risk verticals market, so almost all advertisers are used to it by now. Nobody's pushing, quite the opposite — they're trying to help however they can on their end.

Everyone understands the situation, and I'm straightforward about it — we just need to wait it out, because burning your nerves and energy makes no sense right now.

Negatively, of course — but this isn't about FB if we're looking at the current market situation. The crash of games like Chicken Road is hurting conversion rates, and the market knows it. Lower conversion rate → fewer high-rollers → traffic stops paying off → the advertiser cuts the rate or pauses the flow. If you need traffic — reach out, we'll cover your needs.

Lately, ad networks have been tightening the rules for teams even further. So in my opinion, they haven't lost much volume.

We brought in additional account sellers. We've also started heavily testing other traffic sources — TikTok and TelegramAds. Because FB keeps getting less and less stable, so we're diversifying.

We don't work by guesswork — we take a systematic approach: rapidly test hypotheses, cut weak funnels, and scale what passes moderation and delivers consistent results.

I'm not a big fan of proxies, but my Wi-Fi — just like mobile UA proxies — has been heavily triggering checkpoints lately, and accounts were getting flagged. So I had to adapt my approach a bit. Accounts & proxies: I'm now running autoregs and kings on IPv4 USA. As a test, I even moved an account that had previously been running on Wi-Fi — it's been flying clean and running stable for a week now. Distribution: I take kings and run everything through them strictly via partner access.

The situation is under control. We use aged social accounts from 2015–2020 — they perform better. Plus a higher volume of accounts. Nothing new.

Lots of tests, lots of accounts, lots of launches at smaller budgets.

Things are already improving. BM bans — that was a couple-of-days thing, they seem to have stopped flying left and right. The creative rejection issue — that one's individual, some people are still wrestling with it. We dealt with it too, but we seem to have found a solution and we're running traffic again. We just don't hand the creative team a dumb task like "Bro, change something in there" — we break the creative down into elements, figure out exactly what's triggering the system, and then play around with that specific element. In practice, it seems to be working.

These cycles have always existed — Facebook tightens the screws, the market adapts, and things level out. The question isn't when it gets easier, but how quickly you can adjust to it.

Storms usually pass in a month or two, then there's half a year of chill — and then it's either another Meta "improvement" or US elections.

This is the new reality of FB. There will be even more bans — the anti-fraud system evolves every year. It'll get harder, but new solutions will emerge too. Those who adapt are the ones who win.

Hoping for summer, but anything can happen.