Viber Dating: a new dating service integrated into the popular messenger
Viber is one of the most popular messengers in the world. It launched as a messaging app, but over the years has evolved into a multifunctional platform with public chats, news channels, chatbots, stickers, voice and video calls.
In 2025, the messenger took another step forward — adding the Viber Dating service, which opens up a new niche for the platform. It's a logical extension of the ecosystem's development — dating within an already existing app, with no need to install anything new.
How Viber Dating Works
On April 3, 2025, Rakuten Viber launched its dating service, Viber Dating. The service account is separate from the main one, but is created within the messenger itself.
To get started with Viber Dating, users need to create a personal profile — all future communication with potential partners will take place through it. Registration takes the form of a short questionnaire that can be filled out in just a few minutes.
Only Viber users verified by phone number can create a profile on Viber Dating. This provides an additional layer of security and confirms that the account is genuine.
Users are asked to provide basic information: name, gender, and preferences regarding the gender of people they want to connect with. They can also select the type of relationship they're looking for — from romantic to friendly — and even choose multiple options at once.
Optionally, users can fill in additional fields: occupation, religion, education level, plans regarding children, fitness level, and even living situation. This level of detail allows for more precise matching and makes the dating experience more personalized.
Tests by the Rakuten Viber team showed that 20% of new users get a match on their very first day. After matching on Viber Dating, users can stay within Viber for further communication, without switching to other apps.
On Viber Dating, users can interact through standard accounts without needing to upgrade to paid features. The free tier allows users to send likes, exchange messages, and use geolocation to find potential partners.
Paid accounts unlock additional features: unlimited likes, improved profile visibility, and special badges that increase the chances of being noticed.
Viber Dating for Affiliates
Viber Dating also opens up opportunities for affiliate marketing. One of the key advantages of the service is that it is integrated directly into the main app, with no complex verification requirements.
The most relevant GEOs for Viber are Eastern Europe and the Philippines, where the largest user bases are concentrated. Thanks to Viber's large active audience, affiliates can attract new users through a variety of advertising methods, including promos, native ads in chats, or partner campaigns.
Given the platform's characteristics, Viber can be an ideal tool for promoting adult and dating offers. The high level of personalization the service offers users allows affiliates to build funnels targeting specific audience segments.
While Viber already offers certain monetization options through standard and premium features — such as boosted profile visibility or unlimited likes — there is currently no dedicated affiliate program for Viber Dating. However, other advertising opportunities available through the platform include running native ads via communities and channels, using public profiles with affiliate links, and mass messaging campaigns.
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Viber Dating is a fresh dating app built on top of a messenger already familiar to users. In its early days, it will certainly see strong demand driven by novelty — and webmasters can take advantage of this to build UBT funnels.
