How an Affiliate Can Increase Approval Rate in COD Nutra: Recommendations from OMNI CPA

It's demoralizing for any webmaster to see only 575 valid leads out of 800 applications, with just 204 approved. And while a 35% AR is still a decent result, there's room to do better. In this article, we'll discuss how an affiliate can influence approval rates by improving traffic quality — making it easier for call center operators to convert leads.

Working toward a high CTR: how to improve your creatives

The first thing you can do is improve your creative metrics, since auction priority depends directly on them. Here's how:

Method #1. Use FB's own ad evaluation signals. The stats dashboard includes Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking. 

Improving these metrics can significantly lower your cost per click and boost overall campaign performance. Let's break down each one.

• Quality Ranking. This metric evaluates the relevance and value of your content to the target audience. It factors in creative quality and user reactions — such as hiding the ad or leaving negative comments. To improve this ranking, it's essential to address your audience's pain points and moderate comments to prevent negative sentiment.
• Engagement Rate Ranking. Measures audience engagement, including likes, comments, and shares. You can improve this metric through trigger-driven headlines, interactive content (such as polls), and scheduling ads during peak audience activity hours.
• Conversion Rate Ranking. Compares your creative's conversion performance against competitors and determines its auction priority. Optimizing pre-landers and testing different headlines can help push this metric higher.

☝️ On top of that, optimizing creatives across these metrics can improve your ranking and, as a result, reduce your cost per click.

Method #2. Use an influencer-based approach. People tend to trust recommendations from those they already know and respect. Creating creatives featuring popular personalities — with the help of neural networks — can significantly boost conversion rates. 

We covered how to do this in one of our previous articles.

Method #3. Quality storytelling and the Before/After approach. To improve approval rates, your promo materials need to clearly demonstrate the product's effectiveness, building interest among potential customers. It's important that such examples look realistic and are backed by credible data. 

☝️ Adding real before/after case studies to your creatives — with specific timelines for achieving results — can significantly increase trust in the product. 

Refining your pre-lander copy

The vast majority of affiliates adapt pre-landers from spy services. Sure, it's a workable strategy — but blindly swapping out the offer banner and links isn't enough, since these articles are often written by unknown authors and the quality is questionable at best.

• Have the copy proofread by a native speaker. Translating via GPT or DeepL is common practice in the industry, but such texts rarely convert well. 
• Test different copy variations and make sure they include triggers and hooks that will grab the user's attention. 
• Create several pre-landers for different audience segments and run separate campaigns for each. This will definitely "warm up" your traffic.

Of course, real photos in the article and reviews, a unique site header, headlines, certificates, and discount giveaways all make a difference too — but those are fairly standard recommendations at this point. 

P.S. If you can't manage to improve AR, you can shift focus toward increasing the average order value (reminder: OMNI CPA pays for upsells) by reworking your promo materials around a course-based usage of the product. 

Analyzing campaign launch timing

While ad costs during prime time are typically higher, this approach can pay off through better traffic quality and improved campaign learning. How to find the right time:

• Peak activity hours vary by country and region, but the standard window is 7:00 PM to 11:00 PM — when people are home on the couch after work, scrolling through their feeds. 
• Review the stats from your past campaigns and identify which time of day generated the highest number of conversions. 

This way, you get higher engagement, less junk traffic, better volume and traffic quality — because in the evening, users aren't distracted, and they can actually take the time to read the pre-lander and fill out the application form. 

☝️ Although no one has cancelled the auction load during this period. 

Narrowing the target to a converting audience

In some GEOs, for example in Mexico, there are several regions with lower approval rates, or where delivery is simply unavailable or logistics are complicated. As you can imagine, such leads often end up as invalid. 

What can you do? If the offer's product isn't delivered to certain regions, you need to exclude them from targeting: 

• Go to the campaign settings and click "Add locations in bulk".
• In the "Location type" dropdown, select whatever you need: cities, zip codes, regions where delivery is available.  
• It's convenient to generate zip code lists using GPT. Just say, for example: "Give me a list of all zip codes in Mexico except the Monterrey region". Copy and paste.

☝️ Similarly, you can analyze where most of your leads are coming from and focus on that audience/territory. 

Additional recommendations

Ask your manager about the main reasons for rejections. Address them in your pre-landers and promo materials. This will help reduce the number of declines.

Run A/B testing to determine which approach works better. Use different messaging and communication styles to understand what resonates most with your audience.

And don't forget that you can always discuss ways to improve your approval rate with us. Just message your manager and we'll review your campaigns together and provide recommendations on improving your creatives in line with our call center scripts. 

Also, sign up with OMNI CPA and get ready-made funnels for nutra traffic.

Our managers: Dima, Emily, Yana, Jane. Our Telegram channel and Instagram. We'd love to have you follow us! Wishing everyone profitable campaigns.