How to Test Different Elements on Your Pre-landers? A Guide from OMNI CPA

There are many examples in arbitra cases where you can find a change in the title or a button in the form of order to increase the ROI by a few points. But how do you figure out what the best outcome is? Create a lot of reverberers with unique headers, for each of you to configure the PC in the source of traffic, track and partner program? There are too many actions and budget costs. Let's talk about how to optimize this process.

The information for the established partner network OMI CPA!

About the variable theory from one arbit command

A month ago, a month ago, we were actively discussing the case for 250,000 liters. Although the case itself wasn't posted, the participants gave a lot of information to think about. One of the interesting ideas was about variable theory and testing. Let's clarify this part of the more intuitive language of leaving on zero

What is the variable in the funnel?
This is part of a structure that can be changed to affect the final result. Example:

• Outgoing data: creativity, title, declaration text, content on the press, form or order button, percentage off.
  Goal - increase the current ROI from 30% to 60%.
  Solution - to work through all of these elements with a valid test.

For example, we decided that we would test the headline. Then the test scheme will look like this (see Image 1):

Image 1 - Test Scheme

So we only test one element, leaving all the other variables intact. Why is that? If you change multiple elements at once (eg; E1 form and C2 declaration text), you cannot understand which of these elements have affected the result.

And if, in the case of creativity, we can't avoid running tests by structure 1-1-3 / 1-5, we can solve the question at the code level.

How to test different elements on one forefront

The most basic approach is to test the headlines, the forms of order, the wheels with the losses, etc. In order to not produce five separate forestation, we set a special code, write results in SubID, and see how many people would convert to a particular option -- for example, with title 1 or title 2. This allows you to choose the best choice.

How do we do that? Let's take this kind of press where we want to test different headers.

Image 2

We're taking the code from the hardware that we've put below.

Image 3

Insert this script into your file index. php At the bottom before closing < / body > and writing the text of our future title that we want to test and save (see Image 4).

Image 4

Then we copy the next piece of code from the document. (see Image 5)

Image 5

We're going back to Keeitaro. Click on "Create File" and we call it according to the instructions - script.jsThen paste it into the code copied from the document. This script is written as it takes one version of content, and others hide (see picture 6).

Image 6

Also write the variables below as an example with a violinist (see picture 7).

Image 7

Copy the next part of the code from the document (see Image 8).

Image 8

And then we're going to create a third file that corresponds to tracking these options in Kitcharo. Create a file, name it mvt.php, and insert a above script into it when editing the parameter. Remember to write your Kitcharo domain a little higher (see image 9).

Image 9

Finally, we're adding two lines of code to a file stagle.css (where all of our styles are kept) that protect our useless bricks (see images 10).

Image 10

Insert into file stagle.css And we keep (see image 11).

Image 11

Everything's ready. Now we go to index. html(Sighs) Copy the header, enter it in the code search. We find the target string (see Image 12).

Image 12

Insert the headings as displayed on the lid. Save changes (see Image 13).

Image 13

Now you can update your repression a few times and see that the headlines change each update. The code from the screen shot above you will find in this document (scripted author - @ work _ liff _ joe).

To Finish

The method described above allows minimal resources to determine which elements are best affected. This means that you can concentrate an ad budget on the most controversial headers, buttons and items without double expense.

Write to our managers - we'll raise better suggestions under your source of traffic: @ Dima _ OniCPA, @ Emily _ omni, @ Yana _ omni, @ JaneOmi(Sighs)

Also sign for ours. Telegramchannel and InstagramYou know what?

Check in OMI CPA All right, now and get ready to make a decision to launch a nucleic funnel!