How to Make Money with Framer Templates: 4 Case Studies
The niche of website building and CMS products has always been a source of passive income for designers and developers. With the rapid growth of no-code platforms and AI website builders, developers now have even more opportunities to sell digital products.
Today we're talking about the template market for the popular website builder Framer. We'll cover the specifics of the niche and share the latest case studies.
How the Framer Product Market Works
Framer is a no-code website building platform founded in 2014 in Amsterdam. It started as a UI prototyping tool and in 2022 evolved into a full-fledged website builder. As of 2025: ~500,000+ MAU, $50M ARR.
Unlike traditional website builders, Framer combines professional design tools with the simplicity of a no-code approach. The platform allows users to build fully functional web projects without coding, while offering a high degree of flexibility.
One of Framer's key features is AI-powered site generation. A user enters a prompt describing their future project, and the system generates a structure complete with design, copy, and images.
Another important feature is Figma integration. A finished design can be copied from Figma and pasted into Framer, where it is automatically converted into a ready-to-use page. The platform also includes a built-in CMS for content management and basic SEO tools.
In Framer, the product economy is built around website templates. These templates function as ready-made frameworks: the user gets a design, animations, and responsive layout, and can launch a site quickly.
Direct template sales. Framer takes no commission on sales — the creator receives the full amount minus payment processor fees: 5% on Squeezy, 10% on Gumroad. Typical template prices range from $29 to $149.
Creator Program (subscription commissions). Each template includes a referral link. If a customer purchases a Framer subscription, the creator earns 50% of the subscription value for 12 months.
In March 2025, Framer launched an updated Creator Dashboard with Dub.co tracking and payouts via Stripe. The program was previously called the Partner Program — it's the same mechanic under a new name.
4 Framer Earnings Case Studies
Template sales statistics are only available to creators, but demand can be gauged by the number of templates and view counts. For example, the template below accumulated over 250,000 views in 11 months.
The largest number of ready-made sites falls under the "Business" category, followed by "Creative" and "Style." There are over 1,600 free templates, which creators use to drive traffic and referrals.
Among the public case studies with the highest earnings, the Framer team highlighted the story of Hamza Ehsan. He started creating templates in November 2023, and his revenue grew even without paid advertising: from $11,630 in August 2024 to $24,080 in August 2025.
The second case study comes from the author of the blog framer.money. His first template, CyberFolio, generated $5,000 via Gumroad in one year. He then relaunched his funnel with DashFolio — $7,000 in two months. His store Canvas Supply now generates $4,000–5,000 per month passively.
A third creator earned $41,582 from template sales and commissions, though he doesn't specify the time period.
The final inspiring case study: a developer quit his offline job and dedicated his time to building Framer templates. Over the course of a year, he managed to earn $56,125 from both new and existing templates.
Conclusions
Passive income from Framer templates is real. But reaching stable profitability takes time. Most creators spend months publishing free templates without earning anything before the revenue starts to come in.
