How to Make Money with Temu's Affiliate Program

The online marketplace Temu is well known in the Ukrainian market for its aggressive advertising and heavy boosting. Marketers dissect the brand's social media videos down to the molecule, while users remain skeptical about offers to buy a smartphone for 10 cents. 

Setting aside Temu's approach to advertising, this project is a genuine phenomenon in the online retail space. In just 3 years, it has achieved brand recognition on par with Alibaba, AliExpress, Etsy, and other top-tier brands. 

What You Need to Know About Temu

Temu is an online marketplace in the budget e-commerce niche. In just a few years, the company has delivered impressive results: hundreds of millions of users, a multi-billion-dollar GMV (gross merchandise value), and strong brand recognition. 

The marketplace's story began in 2022 — it was launched in the US as a subsidiary brand of Chinese corporation PDD Holdings. By 2023, Temu had already scaled into the European market: Germany, Italy, France, and Spain. 

Recent research shows that Temu attracts approximately 210 million monthly visitors, who spend an average of 20 minutes per day in the app — compared to 11 minutes on Amazon. 28% of customers return to Temu twice as often as they do to Walmart. 

The Temu app has been downloaded 165 million times, with 40% of downloads coming from the US. The market capitalization of Temu's parent company is estimated at $200 billion, up from $103 billion in 2022. 

According to analyst estimates, Temu spent up to $2 billion on advertising in 2023 and $4.3 billion in 2024 — figures for 2025 are not yet available. The majority of that spend goes to advertising within the Meta ecosystem, making the marketplace one of Zuckerberg's largest clients. 

Temu Affiliate Program: Terms and Conditions

The marketplace launched its affiliate program back in 2022, but active promotion kicked off in 2023. Temu stands out with a multi-tier affiliate structure — there are separate terms for affiliates, influencers, and those who refer new publishers.

Basic terms:

• 10–30% commission on the order value of referred users.
• €5–10 flat fee per app install.
• 30% commission for influencers and up to €880 per month for content posting.
• €10 for each referred affiliate and €50 for each referred influencer. 

Temu pays commissions on the first 10 purchases made by referred users within 30 days of registration via the app, and on one purchase made via the website. The commission amount depends on the order value. The flat bonus for a new app user is paid out if they place an order within 30 days. 

The flat fee amount varies by GEO: for Ukraine it is $5, while for the US it is $10. Some countries offer higher payouts: €10 for Finland, Denmark, and the Czech Republic. From this perspective, running traffic to Europe is more profitable — though CPC costs in ad networks need to be factored in.

Joining the Temu affiliate program takes just a few minutes. You can sign up via a Google account, and affiliate links will be available in your dashboard immediately. The platform credits a few euros to your balance right away, but the minimum withdrawal threshold is €20. 

How Much Can You Earn with Temu

Publishers create a wide variety of content to promote affiliate links to the marketplace. Across social media, you can find static images, videos, and even paid ad campaigns.

Content can be produced both with and without products on camera. This includes videos about the Temu app, discount roundups, unboxings, product recommendations, or infographics. 

Posting fake reviews, misleading users, and violating platform rules are strictly prohibited. It's best to disclose sponsorship in a disclaimer to avoid any issues with Temu's algorithms. 

We found several case studies from international publishers who are consistently earning through the Temu affiliate program via Pinterest and other social platforms. 

In the first case, an affiliate builds Pinterest collections with referral links to product purchases. They use auto-posting and publish 10+ pins daily. Monthly earnings average around $2,000. 

The second case involves referring new affiliates to the platform. The publisher earned €4,500, though the time period is not specified. 

The Temu affiliate program looks attractive on paper, but in practice things aren't as smooth as the promo pages suggest. Some publishers report long holds, while others complain that conversions don't show up in their stats. That said, it's still a genuinely interesting direction worth testing.