"I Run $30,000 in FB Ads Per Month" — Interview with Roman Korchak

Hi! I've been working with Facebook since 2018. I have white-hat projects where I work solo, as well as team projects in affiliate marketing. I run my own Telegram channel and teach people targeting.

Facebook is constantly making a lot of changes, and this isn't limited to 2024. In particular, Facebook is phasing out certain tools, and it has also been announced that 2025 will see a full transition to CAPI.

Seasonality isn't exclusive to Facebook, but when it comes to the US elections, they definitely have a major impact on CPM, especially in the US.

Whether it's for a business or affiliate marketing, I never stop until I've tested every available option: quiz, direct message, lead form, WhatsApp. All funnels are analyzed, landing pages, USPs, and creatives are refined, plus there's constant feedback from the sales team.

Every month is different — it all depends on the scale of the projects. On average, I run $30,000+ in ad spend per month. As for leads, my personal record is 9,500 leads in a single month.

I do run traffic through Instagram, but it requires a well-thought-out funnel. In my case, for example, I'm simultaneously covering three directions: Instagram, Telegram, and a new content platform for affiliates.

There's no universal solution — everything is individual and depends on the project. An older target audience gravitates toward Facebook, while a younger audience responds better on Instagram.

I love the atmosphere at events, especially when they're organized with real passion. And of course, it's always great to listen to speakers, make new connections, and network.

Honestly, I was glad to be invited to speak at a major conference. Before the call with Natalia (ed. Head of Sempro), I prepared 7–8 topics I wanted to cover. During the conversation, I realized that all the tricks shared a common theme — fuckups. 

Many people think Facebook is a magic tool, and in some ways it is, but there's a foundation where mistakes are made all the time. You have to understand that behind every successful case there are errors and fuckups.

I'm nervous, of course. I have experience speaking in front of large audiences, but only online — this is my first offline appearance, and it's straight at Sempro.

As for hooks, I'm planning to share real stories, some stats from actual projects, and provocative questions on the technical side of Facebook — that's how I want to engage with the audience.

I don't want to give too much away, but here's an interesting one: we spent $30,000, got leads at $7 each, and only after that volume did we actually start analyzing the funnel.