In- Stream Ads on Facebook: 2 case cases
Facebook is one of the primary traffic sources for affiliates working across various niches in affiliate marketing. Few people know that the platform also offers a way to earn money by posting video content.
In this article, we'll cover the specifics of the content monetization model, provide a step-by-step guide to setting up Facebook In-stream Ads, and break down several case studies on earning from video on Facebook.
How Facebook Video Monetization Works
Facebook announced the launch of video monetization in August 2018. In the first iteration, the program was available to residents of five countries, and in September, 21 more GEOs were added to the list. It's not known exactly when Ukraine was included, but it is on the list.
Videos uploaded to the Facebook media library can have In-stream Ads added to them, allowing content creators to earn money. Naturally, the model will only work if you have an audience and your profile meets the requirements of the monetization program.
Facebook In-stream Ads are images or promotional clips embedded within videos that generate revenue for content creators. The ads can appear before the main video, during playback, or after it ends.
Once monetization is enabled, earnings can be withdrawn to a bank account or via PayPal. For Ukrainian users, only a tax identification number (TIN) and payment details for a Swift transfer are required.
How to Set Up Facebook In-stream Ads
Only professional profiles can be connected to the video monetization program. Switching your page status takes just one click — simply go to settings and enable professional mode.
The requirements for different monetization formats are listed below. Without meeting them, the monetization activation button will remain unavailable.
| Parameters | Requirements for Live Streams | Requirements for Videos |
| Followers | 10,000 | 5,000 |
| Video views | 600,000 minutes over 60 days | 60,000 minutes over 60 days |
| Videos uploaded | 5 | 5 |
Setting up In-stream Ads on Facebook is done in 5 steps:
- Go to the "Monetization" tab in Facebook Business Suite.
- Check the "Monetization Violations" status. If a green checkmark is displayed — there are no issues.
- Verify that your page meets the requirements for follower count and video views.
- Activate monetization using the corresponding button.
- Wait for approval and enable ads for your videos. The review period is up to 48 hours.
- Accumulate $100 in your account and make your first withdrawal.
Once access to the monetization tools is unlocked, all that's left is to keep publishing new videos and make sure the In-Stream Ads feature is enabled. From there, you can sit back, watch the profit stats roll in, and scale up your content output.
In some cases, the application review results in a rejection. This is usually related to past restrictions on the profile. For example, identity verification may be required to restore an ad account — otherwise, posts won't appear in recommendations.
Users frequently report a drop in reach after enabling monetization. This is largely due to Facebook's interest in monetizing the creator's followers itself, as the platform optimizes audience targeting around ad delivery.
Case Studies: Earning from Video on Facebook
Revenue from video content monetization can vary significantly from case to case. Some creators report that Facebook pays next to nothing per 1,000 views. But there are also some genuinely impressive examples, like the screenshot below.
The revenue amount depends on the following factors:
- GEO — in the US and other tier-1 countries, RPM (Revenue per Mille) is higher than in tier 2–3;
- content specifics — relevant and engaging videos generate more ad views;
- view count — profit directly depends on the number of views.
The screenshot shows a monetization report for a page with clickbait content. Videos rack up anywhere from 100,000 to 30–50 million views. Judging by the author's stats, ad revenue is decent — though replicating this result won't be easy.
For example, over 6 days in August 2022, the author earned $1,313 through Facebook video monetization. At the time, the page had over 1.3 million followers on the social network.
Another case is older, but still interesting in terms of platform performance. The author earned over $50,000 in 5 months. He runs 35 pages with videos that accumulated 95 million minutes of watch time during that period.
Notably, RPM settled at $0.52 — which debunks the myth about Facebook paying 2–3 cents per 1,000 views, a figure that gets pushed around in a lot of Facebook monetization content. The numbers may seem modest to some, but videos occasionally get picked up by the recommendation algorithm and can pull in well over 100K views.
The last case is even more compelling, with an RPM of $2.63. Over 28 days, the author earned $605 from 229,000 views. This example can serve as solid motivation for newcomers looking to make money on the platform.
All the earnings examples above come from creators targeting a Western (Tier-1) audience — but that doesn't mean you need fluent English to produce videos. There are plenty of AI voice tools capable of generating fairly natural-sounding speech. Subtitles-only videos also appear in recommendations quite regularly.
Facebook video monetization is a solid opportunity to gain valuable hands-on experience. The creator will need to consistently produce content, run experiments with thumbnails, and continuously improve their videos to maximize monetization performance. And of course, there's real potential for sustainable long-term income.
.webp)
