Push.house Ad Network Review: Proven Ad Formats for Multi-Vertical Traffic

Push.house is an ad network with multi-vertical traffic, offering media buyers 3 ad formats: Web-push, In-Page, and OnClick. Website owners can also monetize their sites through the affiliate program — Partners.house.

The company is part of the Slovak AdTech holding House Holding, has no employees in Russia, is not a tax resident of that country, and does not accept balance top-ups from Russian cards. 

Bids start from $0.0001 CPC, and campaign moderation takes an average of 20–30 minutes. The minimum deposit is $50, though we recommend testing the traffic source at higher volumes for an objective assessment of traffic quality. Grab your bonus 👇

Use promo code PALAI to get +10% on your balance on your first deposit.

Registration in the Push.house ad network

Push.house has an extremely simple registration form with only 4 fields. After signing up, you are taken directly to your dashboard — no email confirmation required. 

Push.house also has no KYC. Simply register, top up your balance, and submit your campaigns for moderation right away. 

Traffic buying models, minimum bids, and ad formats in Push.house

Push.house ad network operates exclusively on CPC. The minimum bid to enter the auction (RTB) is $0.0001. 

The manager recommended the following GEOs for running traffic by vertical: 

• Antivirus: DE, US, NO, FR, JP, GB, NL, CH, IT 
• Gambling: ID, BR, KE, NG, TH 
• Sweepstakes: TH, BD, PK, ID, MY, ZA, NG, MX, BR, UZ
• Finance: NG, AE, IN, RU, MZ, ZA, BR, BD
• Nutra: RS, VN, MY, UZ, BD, DE, SK 
• Dating: CH, AE, ZA, PK, SA, MZ, RU, AU, NZ, JP, BE

Campaign moderation speed — up to 20–30 minutes. The support manager responds within an average of 15 minutes during business hours. From your dashboard, you can contact both the support manager and the ad moderator directly. 

Push.house ad formats:

• On-Click (pop-up, popunder, clickunder) — opens the offer's landing page in a new browser tab. Considered one of the simplest and most affordable formats in the CPA market. Works for all verticals across all devices;
• In-Page — a format that combines banner advertising and push notifications. Works on all platforms and browsers, including iOS. Detailed guide to in-page push. 
• Web-push — the classic web push format. Works on all platforms and Google Chrome browsers.

We'd like to highlight the convenient and informative tooltips at every step of the campaign setup — they help you quickly get familiar with the Push.house interface and its features, and launch your first campaign with ease.

Tools and features of the Push.house dashboard

The ad network provides affiliates with the following tools for a smooth workflow:

• Automated rules (auto-rules) — automatic rules that help you keep your campaigns under control even when you're away from your desk. Auto-rules can be set up during the campaign setup stage, with up to 10 parameters configured for the system to manage campaigns automatically. Flexible settings allow you to anticipate almost any scenario, protecting your budget from unnecessary spend.

• Templates in Campaign Groups — campaign group templates let you save preset parameters (GEO, targeting settings, audience) and reuse them both for faster setup of new campaigns and for making bulk changes to existing ones.

• Retargeting Pixel — a pixel that allows you to collect audience data and use those lists for retargeting. Works similarly to the equivalent tool in Facebook and other traffic sources;
• Micro-bidding — allows you to adjust bids for each individual placement, so you don't waste money on sites that don't deliver quality traffic for your ad. Micro-bidding also lets you increase the WinRate for specific placements, attracting more high-quality traffic. 
• API — the ability to integrate via API with third-party trackers and services for a more efficient workflow. Enables campaign management, audience management, group management, and stats retrieval. 
• Multiple Creatives — upload up to 10 creatives within a single campaign in just a few clicks.
• Vertical selection — when setting up a campaign, you can choose from 14 verticals to receive more targeted traffic with a higher conversion likelihood.
• Adult or Mainstream — choose one of the two traffic types, or keep both, depending on your offer and KPI.

Push.house has been in the market since 2018 and has both an affiliate network and an in-house media buying team within the holding, giving it a deep understanding of affiliates' needs and a solid set of features that streamline campaign management.

 

Find more useful materials on working with traffic from ad networks in the "Articles" section.

Push.house advantages

By working with the Push.house ad network, you get:

• broad reach — the traffic source generates millions of unique impressions;
• fast support — you can reach both the support team and the campaign moderator directly;
• fast campaign moderation — just 20–30 minutes and your campaign will be reviewed and approved by the moderator;
• solid platform functionality — affiliates have access to a wide range of features that simplify campaign launch and optimization;
• tiered partner levels — the more you spend with Push.house, the better the terms the network offers you;
• traffic quality control — through the Partners.house publisher project, which allows site owners to earn on a RevShare model, the ad network maintains a broad network of placements with quality traffic.

Palai Media editorial tip: when testing a new ad network, run traffic on small budgets using proven funnels to evaluate the quality of the traffic source. 

How to run traffic with Push.house: allowed and prohibited niches

You can run traffic from the Push.house ad network to any vertical, including: Gambling, Betting, Nutra, e-Commerce, MvAS, Sweepstakes, Lead Generation, Finance, Crypto, Essay, EdTech, Games, Utilities, Dating, IVR, Pay Per Call, Smartlink, Travel, and more. 

Creatives must match the landing page the traffic is directed to. Prohibited niches in Push.house:

• ads that attempt to shock and/or intimidate;
• ad materials of a pornographic nature. Erotic ads are permitted provided they contain no nudity. Repeated violations may result in account suspension without a refund;
• ad materials containing or promoting violence, harassment, or intimidation;
• ad materials promoting incitement of hostility, hatred, or discrimination against a person or group based on race, nationality, religion, gender, or marital status;
• promotion of drugs and anything related to that niche;
• weapons (knives, firearms and components, explosives);
• brand logos, celebrity likenesses, or politicians.

If you're unsure whether a particular creative or landing page is allowed — ask your manager. You can ask here.

Referral program and loyalty program of the Push.house ad network

As of July 2024, Push.house has a referral program that pays 3% lifetime commission on the deposit amount of each sub-referral. The referral link is available directly in your dashboard with no additional approvals required.

The loyalty program features tiered partner levels based on total deposit amounts. The more you've spent through the ad network, the more favorable the terms you receive. Contact your manager for details. 

How to top up your Push.house balance: available payment methods

Minimum deposit — $50. Use promo code PALAI to get +10% on your balance on your first deposit. 

Available payment methods:

• Visa / MasterCard;
• Paxum;
• Crypto;
• Capitalist;
• WebMoney;
• Payoneer;
• Pay2.house.

Register with the Push.house ad network and run traffic worldwide across any vertical!