21.01.2026

AI

ChatGPT starts showing commercials in replies


OpenAl Company official changes the ChatGPT model: now users have sponsored recommendations. This is a new way of interacting where the neural net doesn't just give answers, but also offers products and services, relational user request.

Currently updates are currently only running for the United States, and advertisements are displayed at the bottom of the chat as small text links. OpenAI assures that the advertisement will not be obsession and does not change the basic ChatGPT functions.

OpenAI

For business, it could be a new source of trafix. The users of ChatGPT are looking for specific answers and solutions, so there's a chance that they'll be interested in products and services. If the format gets better, some of the advertising budgets can change from the usual search systems on the AIP platform.

This step OpenAl assumes another amount of expansion: the company plans to test new advertising formats and expand them into other markets in the future.