AppsFlyer's Market Company is preparing to sell with a $3.5 billion bill

The AppsFlyer Israel company, founded in 2011 by Owen Canylem and Rafhim Mann, is an attribute of mobile marketing and advertising analysis. At the company around 1300 employees, the annual income is $400 million, and among investors, General Atlantic, Salesce Growth and Goldman Sachs Growth.

As it became known. CalcalistThe AppsFlyer leadership is negotiating the private investment company's sales agreement with $3.54.5 billion. In order to sell the company, the Goldman Sachs bank got involved. AppsFlyer did not acquire capital since 2020 when her assessment was $2 billion. Since that time, the revenue of the company went up three times, and it's still profitable for a few blocks in a row.

Previously on Bloomberg reported that AppsFlayer was planning an IPO at the beginning of 2025, but the deal didn't happen. In 2025, the company also cut seven percent of the state, but also increased investment in developing products based on AI, the founder of Oren Caniel pointed that sales should provide further growth and maintain leadership in the market.