"Palyvo" #30: Dzhan from Fellows Team on Scaling, Fighting Abuse, and Market Realities

Catch the fresh episode of the "Palyvo" podcast! Today's guests are Oleg — CEO of Palai Media, and Jan — COO and co-owner of the media buying team Fellows Team. We had an open conversation about everything that's happening in the market right now.

Episode partner:

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In this episode, Jan shares how Fellows Team grew from 30 to 150+ people in a year and why smaller teams sometimes generate more profit than large holdings. We also discussed working with traffic sources — Facebook, PPC, SEO, and ASO, how to deal with abuse and bans, and how AI is now cutting app development costs by several times over.

We also touched on diversification, moving into white-hat niches, and building proprietary tools for the market. And of course, no episode is complete without the tough stuff — we talked about payment delays from advertisers, affiliate manager screw-ups, and whether attending every conference is even worth it.

We're also giving away prizes! The best affiliate joke in the comments under the video wins $100 from Palai Media and exclusive custom merch from Fellows Team.